GoDaddy Ditches Racy Ads, Gets Weird Instead

[Archangel]

A MARKETER whose sexy advertising polarized consumers for years is trying to distance itself even more from its previous provocative approach, as executives seek to strike a balance between being noticed and being castigated.

In a commercial scheduled to begin running on Thursday, GoDaddy, the Internet services company, will recast itself as a helpmate to small-business owners by adopting a new theme for its advertising, “It’s go time.” The commercial, by Deutsch New York, part of the Deutsch division of the Interpublic Group of Companies, features the action movie star Jean-Claude Van Damme playfully embodying the new GoDaddy brand personality by enabling entrepreneurs to meet whatever challenges they face.

Yep--more here http://finance.yahoo.com/news/godaddy-steps-away-jiggle-023728261.html

 

[techgal128]

To be honest, I'm getting sick of seeing Van Damme's face all over my browser when I go online. @#?$ tracking cookies...

 

[Archangel]

I hear ya. Does he even know what a domain is??

To be honest, I'm getting sick of seeing Van Damme's face all over my browser when I go online. @#?$ tracking cookies...

 

[crazydomaindeals]

Still better than Danica Patrick by far

 

[Archangel]

Careful--GoDaddy might put Van Damme on here with a black leather catsuit. They made a "GoDaddy Great Great Grandma" not long ago, remember? Van Damme's better than Joan Rivers

Still better than Danica Patrick by far

 

[whland]

To be honest, I'm getting sick of seeing Van Damme's face all over my browser when I go online. @#?$ tracking cookies...

Same here. I miss seeing Danica in these ads. I actually enjoyed watching the ads with Danica. Now the ads are getting boring.

I could watch the commercials with Danica over and over and never get tired of seeing them. But the ones with Van are getting old quick.

Chad

 

[Domainate.com]

This is a better approach, but they're still just hoping people see it, think "GoDaddy helps my business succeed" and go and register a crappy domain hoping for gold to happen. I will never respect that message, but I don't think they'll ever go with a different once since it's helped them succeed.

With that said, hopefully their acquisition of Afternic means they'll be shifting over slowly but surely to marketing premium domains with higher cost over simply finding something available for cheap.

 

[Archangel]

There is still the problem that most ppl don't understand the point of a quality domain. The average businessman might think a shorter domain is better yet still not understand the logic of paying $20,000 for abc.com vs hand-regging abcCompany.net for $10

This is a better approach, but they're still just hoping people see it, think "GoDaddy helps my business succeed" and go and register a crappy domain hoping for gold to happen. I will never respect that message, but I don't think they'll ever go with a different once since it's helped them succeed.

With that said, hopefully their acquisition of Afternic means they'll be shifting over slowly but surely to marketing premium domains with higher cost over simply finding something available for cheap.