Get your .canon (DOT CANON)

[dotker]

what is the ICANN thinking now?

Canon

TOKYO, March 16, 2010—Canon Inc. announced today that it will begin the acquisition process for the top-level domain name ".canon," based on the new generic Top Level Domain (gTLD) registration system.

The non-profit organization ICANN (Internet Corporation for Assigned Names and Numbers), which maintains and regulates the Internet's addressing system, has rigorously evaluated the current gTLD string of characters' societal value, utilization purpose, and use in an organization's operations. At its International Public Meeting held in June 2008, however, ICANN approved the relaxation and liberalization of the new gTLD system adoption rules. Following this meeting, a number of disputes arose surrounding whether the entry procedures were fair and adequate, and it was expected that the new gTLD system would commence registration application within 2010 at the earliest. The new gTLD system is expected to allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresses.

Along with its expanding global business activities, Canon will continue to provide online information and services to its users, consumers, and other stakeholders, across the world's countries and regions. With the adoption of the new gTLD system, which enables the direct utilization of the Canon brand, Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com." Canon has made the official decision to begin necessary procedures to acquire ".canon" upon the introduction of the new system. Following approval for the new gTLD system, which is expected to take place after the latter half of 2011, Canon will make full use of the new domain name to increase the convenience and effectiveness of its online communications.

 

[gilescoley]

Excellent, I want this one lol

Loose.Canon

 

[mainhoondon]

I would like to get Sue.cannon :P
lol ..

 

[exsedo]

Its a long shot :imho:

 

[Jaco]

Expect a LOT more of this.

The fallacious arguments raised by 'domainers' as to why vanity TLD's won't take hold in corporate America are a joke.

"THEY'RE TOO EXPENSIVE!"
"THEY'RE TOO HARD TO MANAGE!!!"
"THEY CREATE CONFUSION!!!"

All false... and god forbid this hits the corporate user critical-mass, where every corporation starts using them, causing the concept to become standardized. Be prepared for the impact this will have on every economic rudiment that drives 'value' in a domain name. You can whistle past the graveyard all you wish, but the potential is *absolutely* there for this to be a paradigm buster. Won't happen overnight, but very well might happen over time. The commoditizing of the space to the right of the dot is not the same thing as raising fixed 'concept TLD's' like .jobs or .tel.

 

[Vito]

In viewing this quickly, my initail response is I really hope they fail.
Otherwise they will set a precedent that could be unstoppable.

I really don't want to see .Verizon, .McDonalds, .Chevy, .NFL, etc.

But stranger things have happened.

 

[exsedo]

My first post in this thread was flippant.

If this does become popular with major brands, it will in time, just about kill off domaining.
It will of course, get rid of cybersquatters, who have probably been the major cause of brands considering this course of action.

 

[Ms Domainer]

*

Just an educated guess:

You won't see domainers registering domains from a "brand" or corporate registrar because they won't be available to the general public. Companies will most likely use them in-house for employee email addresses and for advertising purposes. The TLD will be tightly controlled.

No loose.canon for anyone.

If companies snag their corporate TLD, it will be more of a move to circumvent cyber- and typosquatting, which means that corporate TLDs may be ushering in the end of gTLDs, at least for large companies. It will be easier to build trust on a corporate TLD that is completely controlled by the corporation itself than mess around with .com, .net, etc., where anything goes.

Never underestimate the power of Madison Ave. advertising $$$$$$$$$$$$$$$$$$ to get the word out about a new TLD owned by a corporation.

*

 

[mwzd]

These will be restricted for use I think, for internal use or use by their partners, resellers and retailers.

I don't see why canon would allow a domain investor to register loans.canon or sex.canon

I don't see this affecting regular domain investing, not even if ALL fortune 500 companies have their own extensions tomorrow, after all how many of us sell to these types?

 

[exsedo]

I think we have to look at what size or stature a company achieves before it can manage its own domain extension. At the moment, for a company to buy a domain name for over say, $xxxx they are usually quite a big concern. How big a step from that position, would it be for them to manage their own extension ? It would certainly seem to have a lot of benefits for the company with regard to not loosing as much to stolen traffic, more control and efficiency with adverizing budgets, and tax advantages to name but a few.

 

[Makis.TV]

As much as I dont like this new gtld I feel they are coming and they are the future.

 

[barefoottech]

Expect a LOT more of this.

The fallacious arguments raised by 'domainers' as to why vanity TLD's won't take hold in corporate America are a joke.

"THEY'RE TOO EXPENSIVE!"
"THEY'RE TOO HARD TO MANAGE!!!"
"THEY CREATE CONFUSION!!!"

All false... and god forbid this hits the corporate user critical-mass, where every corporation starts using them, causing the concept to become standardized. Be prepared for the impact this will have on every economic rudiment that drives 'value' in a domain name. You can whistle past the graveyard all you wish, but the potential is *absolutely* there for this to be a paradigm buster. Won't happen overnight, but very well might happen over time. The commoditizing of the space to the right of the dot is not the same thing as raising fixed 'concept TLD's' like .jobs or .tel.

Exactly spot on the money
companies spend more on 1 business lunch than they will on getting their own .Brand

 

[namewaiter]

regardless of how many adapt it i still think it will be a failure.

go to...

canon.com

or will it be..

http:// www.canon
home.canon
us.canon
products.canon ???

this may bring some corporations some early exposure and create some buzz, but in the long run it will only bring confusion to the masses, much the same way many alternative tlds have and because of this, have not been able to catch on.

small businesses make up the majority of business done in the US, how many can spend the time creating a vanity tld, let alone have the money to do so?

 

[DnEbook]

there is no doubt that some of the major companies will adopt this , what starts as a novilty may become the standard ?? , simple truth not all companies can afford the run their own extension , so there will be room for .canon and .com ........simply because of cost, i would not expect any sub leasing of these types of names

 

[dtagr]

Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com."

:bah:

This can't be a serious statement. How can imageRUNNERLBP3460.canon be considered "easier to remember" than canon.com.

I don't understand the fuss.

Who will type-in imageRUNNERLBP3460.canon

If a customer is looking for information about printers or to buy a printer they are still going to go to their favourite search engine.

I find it interesting that a company that size finds it of value. I don't think they would take this approach lightly, so they must have some plan for it other than a landing page I mean. Whatever it is I don't see anything more than generating a little short term buzz and some free press. By the time the 100th or so company does it even that will be gone.

Some would argue that it might create a secure portal for suppliers,resellers,affiliates etc but doesn't an intranet accomplish this as well for far less cost?

One question i would have would be what if a company changes direction after establishing their own TLD and doesn't renew? Does the TLD cease to exist? Is it available to be registered by others - individuals or competitors? Would it be treated similarly to an abandoned trademark?

My second question will be :Is NP going to add a TLD appraisal section to the forum? Cause I just registered .MakeMoneyOnlineAtHomeForFree and I want to know what it's worth.:gn:Someone needs to modify this smiley to say "Great TLD".

In all seriousness I'd appreciate some elaboration from those who think there is something to worry about. I don't see it.

 

[DnEbook]

:bah:

This can't be a serious statement. How can imageRUNNERLBP3460.canon be considered "easier to remember" than canon.com.

I don't understand the fuss.

Who will type-in imageRUNNERLBP3460.canon

If a customer is looking for information about printers or to buy a printer they are still going to go to their favourite search engine.

I find it interesting that a company that size finds it of value. I don't think they would take this approach lightly, so they must have some plan for it other than a landing page I mean. Whatever it is I don't see anything more than generating a little short term buzz and some free press. By the time the 100th or so company does it even that will be gone.

Some would argue that it might create a secure portal for suppliers,resellers,affiliates etc but doesn't an intranet accomplish this as well for far less cost?

One question i would have would be what if a company changes direction after establishing their own TLD and doesn't renew? Does the TLD cease to exist? Is it available to be registered by others - individuals or competitors? Would it be treated similarly to an abandoned trademark?

My second question will be :Is NP going to add a TLD appraisal section to the forum? Cause I just registered .MakeMoneyOnlineAtHomeForFree and I want to know what it's worth.:gn:Someone needs to modify this smiley to say "Great TLD".

In all seriousness I'd appreciate some elaboration from those who think there is something to worry about. I don't see it.

......printers.canon

 

[soggyindo]

i can't wait until it's busted open, personally... it'll shake things up for people to take advantage of... and might make people sitting on quality .me, .tv, .infos etc a little better off?

 

[namewaiter]

One question i would have would be what if a company changes direction after establishing their own TLD and doesn't renew? Does the TLD cease to exist? Is it available to be registered by others - individuals or competitors? Would it be treated similarly to an abandoned trademark?

Great question!

Over the last few years we have seen our share of failed companies, would the government have to step in and become an affilias?

think about .curcuitcity, .compusa, .saturn, .inkstop, .lehman, .wamu, .enron, .bearstearns, .indymac

 

[Jaco]

The funny thing is, the internet is SO SO new in the grand scheme of things... The human mind is conditioned to think in extremely small increments. To most people, everything is measured in terms of what has happened, up until now. If something cannot be referenced to a historical event, they cannot conceive of it possibly occurring. They cannot resolve anything in terms of 'from here, forward'.

History is a great teacher, but it isn't a crystal ball and when you're talking about something as fluid, dynamic, rapidly evolving and relatively young as commercial internet, to cite the past as being the indelible standard-bearer going into the future is just absurd.

If you bang out what sort of interests any given large or midsize corporation has as far as their presence on the internet, some things are clear.

Their emphasis tends to be on integrating their web presence and creating a nexus between their central brand and whatever products they offer. As patiently as domainers have been so far- sitting around with their thumbs up their asses waiting for the larger corporate world to 'get it' on domain names and come rushing in to buy keyword names- the fact remains that the strategies employed by larger corporations are the EXACT OPPOSITE of 'domainer logic' and a vanity TLD is made to order for what the commercial world says it wants.

It's pretty likely that an inevitable economic consequence is the costs associated with obtaining a vanity TLD will drift downward, making them much more accessible to smaller interests and concerns. They will be expensive in the beginning, then, they will get cheaper and cheaper. If you figure that a mandatory 2 year domain reg with Netsol cost $70 in 1997 and that same thing can be accomplished for $14 thirteen years later, you're talking an 80% reduction in cost to the consumer over a decade plus. If that same general pricing course occurs with vanity TLDs, they will eventually get to the point where most mid-small businesses (in addition to well-off individuals) could afford one, if they so desired, and sure enough, the right-of-the-dot keyword race will be on.

I'm not saying this WILL happen, but I do believe that of all the different ideas proposed so far to break TLD paradigms and open up new streams of keywords (chiefly, the past introductions of new, fixed 'concept' gTLD's that have all failed, for the most part), the commoditization of the TLD structure- and the capacity for businesses to effectively 'become' their own TLD- stands the greatest chance of clawing up .com mountain and taking on the king of the hill for consumer mindshare. As stated earlier: this definitely will not happen overnight, but if it happens at all, it could happen over time.

 

[John Baron]

Canon Buys dot Canon tld

did u guys saw that ?

Canon

is that the start of the end of our beloved dot Com ?



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