new gtlds Canon.Com now redirects to Global.Canon

[amirp]

One of the big questions regarding brands that use their branded new gTLD extension is what the company will choose for the left of the dot. It looks like Canon recently made the decision to use its .Canon extension, and company management decided on Global.Canon for the company home page. The company uses the Canon Global logo without any extension, so it does not look like rebranding was necessary...

Source

http://www.domaininvesting.com/canon-com-now-redirects-to-global-canon/

 

[Alice Wonder Miscreations]

Whether they need a different domain for each product is something for them to decide, but it can have SEO value with keywords in the domain name without needing to use sub-domains.

I have no clue if they want to go that way or not. I personally like distinct domains for distinct product groups.

It's not the only philosophy, not the only way to do it, but I like it because it makes product line specific search easier, product line specific search just becomes a site search.

 

[Alice Wonder Miscreations]

Canon can also potentially do things like contract out sigma.canon or tamron.canon etc. if they chose to do so for those third party accessories. Not sure that they would, but they can.