@WebInvestments
The title of the email is their website. For example "About their-current-website.com". If they do not have a website the title will be the domain name I am trying to sell. If he is a miami pool cleaner (for example) he will be professionally interested in anything pool cleaning+his location. You will get more opens this way.
I cut straight to the pitch. Try to keep the email as short as possible, but still including pertinent information about the sale. If I am trying to sell domain+website I will write something like this:
Hello,
I own miamipoolcleaning.com, I am selling it with a beautiful custom website that will be tailored to the needs of the new owner and is a very memorable geo+service domain name. It is ideal for promoting on billboards and business cards, when people need pool cleaning in miami, this is the name they will remember the easiest. I am offering a complete solution, you do not need to hire a web designer or have technical knowledge to set up the new website, I will be happy to help you with any technical issues that you may have.
If you are interested feel free to give me a call any time at xxxx-xxxx-xxxx or email me for more details,
Kind regards,
FULL NAME
[email protected]
phone
skype
Linked in profile
I do not use a gmail accont, I use my real name so that they can check me out, I also give them lots of material like my linked in, so they can do more due dilligence, and I do not give them a price in the first email. If they ask "how much" I will not try to use any fancy tactics I will just come out with the price and explain the process and work involved under the price and the estimated time of delivery for the website.
I have long given up on psychology and tactics and focused on working as many offers as possible and this seems to give me the best results. I have not done many tests with sending out prices first or sending out longer or shorter emails.
If they do not answer back I email them again in 3 months. And then again in another 3 months with a discounted price. I get very little complaints because I check out every lead before emailing, so my offers are very relevant and maybe 1 in 1000 people will tell me to f*ck off or that I am a spammer/squatter/scammer/whatever :D
I am no guru, I do not claim to know more than everybody else, I just do lots of hard work for long periods of time and it adds up in sales. I suggest that you try my approach and also other approaches to this, what works for me may not for you, and vice versa. Hard work is 90% of success. The other 10% is luck/method/tactics ect.