How do you know if a domain name you are about to register has a chance of selling for at least a few hundred dollars? Here are five questions and answers you should consider before you start registering domain names that you are planning to sell, especially if it is a GEO or keyword-rich name. 1. Have I already identified a list of potential buyers for this specific domain name? Many domain investors tend to register names and then think of who the potential buyer of their domain is. In our opinion, this is the wrong approach. The best way to have a good idea if your domain could sell is to explore if there is already of list of potential buyer. How do you do this? As is most Internet research questions, Google is the answer. A very helpful exercise is to check the keywords on your domain using Google and checking if there are companies that come up and are using those keywords, either in their domain or as part of their business. We are not talking here about two or three Google results, but a substantial number of them: 10, 20, 30, etc. Of course, you must register the domain name before you offer it for sale, but it is essential to determine if the domain is marketable. 2. Is the syntax or phrasing or my domain name the most common or proper form? Generally, it is better to register names that match the way people refer to things. For example, if the most proper or popular expression is Boston Plumber, registering Plumber Boston might work, but the first order of words would be the preferable form. Now, it is appropriate to mention here that plumbing names are such hot-sellers that the latter also have a good chance of selling. When considering the syntax or phrasing, think also whether the most popular form is the plural or singular. 3. Are there possible good alternatives to my domain name that the end-user can register instead of buying mine? If you own or are about to register MiamiRoofs.com and MiamiRoof.com is also available, ask yourself: Why would an end-user buy my domain if he can already get the singular version for registration fee? In our experience, end-users check whether good alternatives are available before buying the name you are offering to them. 4. Are other domain investors selling similar names? An amazing tool you can use to check whether similar names are selling is NameBio.com, which contains historical data on domain sales. For instance, if you are about to register TampaGoldBuyer.com and you see that many other gold buyer names have sold, such as SeattleGoldBuyer.com, DenverGoldBuyer.com, etc., this may be a good indication that the name you are about to register has some value. 5. Is the name I’m about to register generic or a trademark? The real business in domain investing is in generic names. Acquiring trademarked names is not only worthless, but a source of headaches for the registrant.