- Impact
- 1,065
The Strategy Name: Project No Hustle
*For those in a hurry, my strategy is at the bottom of the page.
I've discovered a few tricks over the past 6 months domaining, and now look back at the names I used to reg and cringe lol. I also see many people registering mediocre names, just so they can make a few dollars.
To my knowledge, they do this frequently, making sales, with little profit, which I assume is used to cover the cost of their portfolio at the end of the year.
Their portfolio they're using sales profits to service probably consists of subjective-quality names they're hoping for a minimum 5 figure sale over time. And this is called a strategy.
Bust out selling $1 - $150 domains, making small profits, servicing a portfolio that holds their hopefuls, and repeat until those sales come.
I think I have a better strategy regarding name selection, and I'd like to share it. It's simple. However, before I get to it, here's what I do to get to my name selection:
Always check the history of a domain name. I do this for my own reasons, but you can determine when it was first registered, how many times it's been dropped and picked up, how it was used and server etc. Greater the age the better the google rank, if many people have dropped and purchased... well you can make your own inference here, people also believe use may impact value.
Check for deleted and expired domain lists. We call them drops... I think. Your hand register may land you something unique and never registered, or you might come across an expired/deleted wonder, but using lists help you zone in on value that may have been overseen, or someone simply couldn't afford to reg and had to choose between the dropped domain, and their other domains.
Check the Cost-PerClick (CPC) as we're ultimately selling to advertiser. That is, people who want customers. The cost per click data can be found through Google, or domain valuation tools. DomainIndex will give you this information, though I'm not sure how accurate this is.
Check the broad term search for keywords and exact search for key words global and local traffic. Simply adding the letter 'S' onto a valuable word can impact the traffic, and at the end of the day, traffic is a significant variable that determines the marketability of the domain.
Sales prices for specific words will help, not guarantee, bu willt help you determine the expected return for keywords within your domain. Take the words Credit, Home, Job. The sales data for these show a higher sale price, with many more domains hitting the 15k-20k mark than their alternatives like Debt, House, Jobs. You can check sales prices at DNPric.es. It's one of few places. Again, this is just one of many tools, but it's good too see. The words Socio or Globally, have a rubbish sales history, which is why a lot of names are probably available to hand reg. I don't bother with words like this. FashionGlobally
If you're going to do brandable domain names, try to make the word sound like the correct spelling, or try to make sure the words are commonly searched terms, and brandable at the same time. I try to find high traffic words, or potentially high traffic words that are brandable. Something like CityCenter, JobNetwork or GreenRecycling would work well for a brandable domain. I don't own these, but just to give you an idea. Later you'll learn how to match words and stuff.
gTLD's and search results correlate and so your name needs to work together in sequence, as if you're typing it into a search engine, because that's how the search engine reads them. Make sure the gTLD you use works with the keyword you use, because it affects search results. Market.center, Job.agency or even BusinessDevelopment.Management would work because people type those words into search engines, in that order, this is important, the order, otherwise it doesn't work. Search engines read the domains like this. That's my understanding, so it's important not to get trigger happy with keywords... like Bitcoin.gripe... which is probably still available, but don't get it! Because there are thousands of them out there all competing with each other in search engines.
Now regarding my strategy, this is what I do. Less work, better result, and not feeding the sick panhandling culture of $1 - $150 mass sales, because you thought when you bought it that someone would take it for xx$ at least, so why not. Anyway, here it is:
Pick a theme, then I find the "dominant-sure-to-cover-cost-purchase", then purchase a few calculated ones that the dominant ones sales will cover in an easy undervalued sale, all done at the end of 5 years. Real life example of what I've done with my actual domains for those not following.
Example 1:
.com
TheCryptoasset (After 5 years, easy sale $650 min, probably be more, initially want a lot more!)
CryptoassetMining
CryptoassetFinancing
CryptoassetMarketing
Cryptoasset360
CryptographicAssets
TheEquityToken
TheExchangeToken
SecurityTokenExchange.org
Total cost after 5 years for all: $500 max.
Result: 5 years on "strong punt" domains gives a fair shot at some good money, losses insured by dominant domain. $150 to renew/restructure. Always have a dominant, and several strong punt domains.
Another example with another extension:
.com.au
Cryptoassets (After 5 years, easy sale $650 min, most probably be more, initially wanted a lot more!)
EquityToken
BlockchainToken
LibraAssociation
CryptoassetExchange
CryptoassetCasino
CryptoassetBank
CryptoassetMarket
CryptocurrencyShop
Total cost after 5 years for all domains: $500 max
Result: 5 years on "strong punt" domains gives a fair shot at some good money, losses insured by dominant domain. $150 to renew/restructure. Always have a dominant, and strong punt domains.
So that's what I do when it comes to name selection. I hope you enjoyed and I hope I've helped, as opposed to, provided terrible terrible advice ha! More of a holistic, systematic approach to managing my portfolio, and I imagine it to be much easier than the hustle that goes on. If you disagree with what I'm doing, I'd love to hear how you select your domain names.
Project No Hustle over.
*For those in a hurry, my strategy is at the bottom of the page.
I've discovered a few tricks over the past 6 months domaining, and now look back at the names I used to reg and cringe lol. I also see many people registering mediocre names, just so they can make a few dollars.
To my knowledge, they do this frequently, making sales, with little profit, which I assume is used to cover the cost of their portfolio at the end of the year.
Their portfolio they're using sales profits to service probably consists of subjective-quality names they're hoping for a minimum 5 figure sale over time. And this is called a strategy.
Bust out selling $1 - $150 domains, making small profits, servicing a portfolio that holds their hopefuls, and repeat until those sales come.
I think I have a better strategy regarding name selection, and I'd like to share it. It's simple. However, before I get to it, here's what I do to get to my name selection:
Always check the history of a domain name. I do this for my own reasons, but you can determine when it was first registered, how many times it's been dropped and picked up, how it was used and server etc. Greater the age the better the google rank, if many people have dropped and purchased... well you can make your own inference here, people also believe use may impact value.
Check for deleted and expired domain lists. We call them drops... I think. Your hand register may land you something unique and never registered, or you might come across an expired/deleted wonder, but using lists help you zone in on value that may have been overseen, or someone simply couldn't afford to reg and had to choose between the dropped domain, and their other domains.
Check the Cost-PerClick (CPC) as we're ultimately selling to advertiser. That is, people who want customers. The cost per click data can be found through Google, or domain valuation tools. DomainIndex will give you this information, though I'm not sure how accurate this is.
Check the broad term search for keywords and exact search for key words global and local traffic. Simply adding the letter 'S' onto a valuable word can impact the traffic, and at the end of the day, traffic is a significant variable that determines the marketability of the domain.
Sales prices for specific words will help, not guarantee, bu willt help you determine the expected return for keywords within your domain. Take the words Credit, Home, Job. The sales data for these show a higher sale price, with many more domains hitting the 15k-20k mark than their alternatives like Debt, House, Jobs. You can check sales prices at DNPric.es. It's one of few places. Again, this is just one of many tools, but it's good too see. The words Socio or Globally, have a rubbish sales history, which is why a lot of names are probably available to hand reg. I don't bother with words like this. FashionGlobally
If you're going to do brandable domain names, try to make the word sound like the correct spelling, or try to make sure the words are commonly searched terms, and brandable at the same time. I try to find high traffic words, or potentially high traffic words that are brandable. Something like CityCenter, JobNetwork or GreenRecycling would work well for a brandable domain. I don't own these, but just to give you an idea. Later you'll learn how to match words and stuff.
gTLD's and search results correlate and so your name needs to work together in sequence, as if you're typing it into a search engine, because that's how the search engine reads them. Make sure the gTLD you use works with the keyword you use, because it affects search results. Market.center, Job.agency or even BusinessDevelopment.Management would work because people type those words into search engines, in that order, this is important, the order, otherwise it doesn't work. Search engines read the domains like this. That's my understanding, so it's important not to get trigger happy with keywords... like Bitcoin.gripe... which is probably still available, but don't get it! Because there are thousands of them out there all competing with each other in search engines.
Now regarding my strategy, this is what I do. Less work, better result, and not feeding the sick panhandling culture of $1 - $150 mass sales, because you thought when you bought it that someone would take it for xx$ at least, so why not. Anyway, here it is:
Pick a theme, then I find the "dominant-sure-to-cover-cost-purchase", then purchase a few calculated ones that the dominant ones sales will cover in an easy undervalued sale, all done at the end of 5 years. Real life example of what I've done with my actual domains for those not following.
Example 1:
.com
TheCryptoasset (After 5 years, easy sale $650 min, probably be more, initially want a lot more!)
CryptoassetMining
CryptoassetFinancing
CryptoassetMarketing
Cryptoasset360
CryptographicAssets
TheEquityToken
TheExchangeToken
SecurityTokenExchange.org
Total cost after 5 years for all: $500 max.
Result: 5 years on "strong punt" domains gives a fair shot at some good money, losses insured by dominant domain. $150 to renew/restructure. Always have a dominant, and several strong punt domains.
Another example with another extension:
.com.au
Cryptoassets (After 5 years, easy sale $650 min, most probably be more, initially wanted a lot more!)
EquityToken
BlockchainToken
LibraAssociation
CryptoassetExchange
CryptoassetCasino
CryptoassetBank
CryptoassetMarket
CryptocurrencyShop
Total cost after 5 years for all domains: $500 max
Result: 5 years on "strong punt" domains gives a fair shot at some good money, losses insured by dominant domain. $150 to renew/restructure. Always have a dominant, and strong punt domains.
So that's what I do when it comes to name selection. I hope you enjoyed and I hope I've helped, as opposed to, provided terrible terrible advice ha! More of a holistic, systematic approach to managing my portfolio, and I imagine it to be much easier than the hustle that goes on. If you disagree with what I'm doing, I'd love to hear how you select your domain names.
Project No Hustle over.
