Dynadot

information Everything That Goes Into Brand Naming

Spaceship Spaceship
Watch

Lox

____Top Member
Impact
12,358
Article by Grant Polachek (Director at SquadHelp)

Picture this: you’ve captured lightning in a bottle and come up with an idea for an amazing new business. You want to represent this idea as the brilliant innovation that it is, so you painstakingly outline every aspect of your brand. Everything goes swimmingly until you realize you’ve hit a major snag: you can’t come up with a satisfying name for your brand.

Though it seems easy at first, coming up with a name for your brand is actually one of the hardest parts of the creative process. Even after meticulously drafting your idea down to the last detail and planning everything from the launch party to the layout of your office, it can be maddeningly difficult to come up with that magic name that perfectly encapsulates your brand. While it may be tempting to settle for the first moderately clever idea that pops into your head, picking a sub-par name on a whim will severely limit the impact and scope of your brand.

These days, having an exciting new business idea isn’t enough. You need to wrap your idea in a brand that’s exciting and nuanced, creating cultural relevance and buzz for your business. The name is the foundation that the rest of the brand stands upon, so it must be created with thoughtfulness and care.

Why a Great Brand Name is Essential ...

Read more (business2community)
 
4
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
Great article! I really enjoyed reading this. It makes a lot of points as to the marketability and branding definitions inherent in the new gTLDs.
 
0
•••
Back