EU Market
There has been much speculation about just how popular the .eu TLD will be. There are over 462 million people living within the EUโs current boundaries and of those, more than 230 million of them are regular internet users. Moreover, the growth of internet users in the EU has grown almost exponentially between 2000 and 2005, at a rate of 147% over that span. Perhaps even more important are the EU candidate countries that have seen even more rapid growth, at 444% over the same period. Conversely, North Americaโs growth has been slower, at a rate of 108%. Given that the North American market already had a higher penetration rate, that was to be expected. Nevertheless, it does point to the tremendous growth that is presently occurring in the European market. (
http://www.internetworldstats.com/stats2.htm)
At the end of 2005, there were more than 60 million domains registered on the internet, with 32 million having the .com extension. However, unlike the .com, which was designed to focus on commerce, the strategy behind the .eu extension was to give companies and individuals the opportunity to create a pan-European identity. It would be wise for foreign companies or individuals wanting to develop their position and brand in the European market to include adding the .eu version of their site to their marketing strategy. Domains with the .eu extension would be the perfect addition for anyone interested in parking and selling their domains. Advertisers view traffic originating in North American and Western Europe as the most valuable because it tends to convert better than traffic that originates elsewhere. Because of that, they are willing to pay more for that quality traffic. It stands to reason that the majority of visitors to the .eu extension will be those that actually reside in the European Union.
If the Sunriseโs second phase numbers are any indicator, the savvy domainer would be well-suited to register the domain name of his or her choice as soon as possible. On February 7th, 2006, the initial Sunrise phase was extended to allow companies that were not trademark holders, as well as domains focused on literature and art works, to register for a .eu TLD. During the first hour alone of that period, EURid received 71,235 applications for the new extension. A few of the most popular domains requested during that period were sex.eu (with 23 applications), and business.eu and realestate.eu (both with 12 applications). Germany led the way during that first hour with almost 17,000 new applications while the Netherlands was close behind with 13,400. Already, barely four weeks later, there are more than 320,000 applications for a .eu extension, and the Landrush invitation hasnโt even been extended yet! It is believed that the .eu extension will break 1,000,000 new registrations in its very first year. In comparison, the .us extension has yet to break the million mark in its 3 year existence.