Prior to making my first domain sale, I had taken a small monetary loss by giving BensonHenderson(.)com to the UFC fighters web development team for free. Needless to say as a new domainer, I didn't know the ethics of regging celebrities, yet alone, [FirstNameLastName] domains. After posting about registering it, NamePros was quick to inform me I was wrong. As a new domainer, I am extremely grateful for those who advised against monetary gain for these type of domains. @tomcarl really helped me put the integrity of what I was doing into perspective best: In fairness to my hypocrisy, I had another FirstNameLastName.com that I sold when GoDaddy buyer services contacted me with a $250 offer. I first countered at $420 (because I wasn't thinking) and hours later, rescinded the counter, and accepted the initial offer. Looking back, I wish I didn't accept the offer, and contacted the assumed buyer via social media or other measures to give it to him for free. Though it wasn't a large amount, it has since haunted my conscious. This morning I read The Brandable Insider: Screwing Up My First Private Deal by @Keith DeBoer. I assumed it was going to be a failed brandable sale, come to find it was a tail of "leaving money on the table for a rich person [FirstNameLastName.com]." I was quick to judge (comment) based off of my previous experience with FirstNameLastName domains. That said, if there's one thing I've learned in this industry it's not being quick to judge. Admittedly, I struggle with this, and often put my keyboard in my mouth, as there's so many angles, laws, opinions, and grey area's to be aware of; it's not always as black in white as it may seem. I'd like to open a current debate about this as there are many FirstNameLastName sales reported. See below: First Name + JOHNSON sales First Name + JONES Sales: First Name + STEVENS sales: First Name + Nelson sales: You get the point. Look up just about any sale ending in a popular surname, and you're sure to find several examples of successfully sold domains. That said, when considering the buyers POV, a google search of "Someone registered my full name domain" returned the following article with a transcript detailing options and legality from an attorney. HERE For me, this is a grey area that I now stay far away from. I have dropped all [FirstNameLastName] domains that aren't mine. ie ChrisHydrick(.)com However, I don't own my full legal name, as it was registered by somebody who wants to trade it for a dictionary domain that happens to be their last name. Kindly share your thoughts on the ethics of [FirstNameLastName] domain sales.