Entrepreneurial Psychology – The Motivational Theory Of Drive Reduction

Labeled as strategy in Business Development, started by Eric Lyon, Jul 11, 2017


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    I found that the motivational theory of drive reduction hit home for me in my studies and decided to translate the theory using an emotional trigger I know about first hand (Hunger/Starvation).

    In this article, I walk you through the drive reduction theory with an example of how I used it to bounce back from very hard times in my distant past. For those of you interested in learning a new motivational technique, here you go.
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