I think so too although it reminds me the former Online.tv network. Prime.tv is a network of channels that are that are currently up for development. It seems they are often adding new (pretty good) names to their list of future projects. I believe Prime.tv will form soon a huge network, guess this will not be just an... empty empire !
Empty empire or empty promise? It costs a lot of money to develop a channel in the manner they imply. To do this over a 100 times?
What about their FAQ...and Blog...Let's check it out. "We are investigating which CMS to use?"
If your intention is to be a huge online TV network - I would have thought you'd have some partners, some content, a distribution PLATFORM before "going live". Are we always going to fall for the "Coming Soon"...really? A channel on LuxuryHomes, Male Fashion, Wildlife, Decor etc etc ALL coming soon?!?
Yeah. It "looks" good. I don't put much stock in it. Check out dreamlevel.com - same guy, same promises of "lots to come".
If you're one of those who believes a vibrant development community will make or break your portfolio then why not focus on people that have content and actually USE their site. The guy has a fantastic portfolio of names, the ability to make a slick looking site... but where's the content? There's none.
Thought I'd save Snoop the effort.
To contribute.
IGNITE.TV - I LOVE THIS NAME... and it's a neato little site too.