discuss Domains vs SEO vs PPC

[garptrader]

I believe some on the forum have commented about the IT guy telling the business owner to not spend money on an aftermarket domain. Big money is spent on IT and marketing but it rarely trickles down to spending on aftermarket domain names. This week I saw a job ad for a PPC manager. I had never heard of the company and it seemed like their domain name was reg fee but the ad mentioned the manager would be in charge of a $250k MONTHLY PPC budget. So a company can spend millions of dollars annually on PPC campaigns while giving little thought to having a decent name to promote their business.

So rather than debating .COM vs new TLD that is the bigger challenge domain investors are faced with. Most end users don't view their product as worth spending more than $XX. And if they already have a domain it is even harder to convince them otherwise.

 

[Furquan]

For a ppc you only need to increase, Pay per click budget and you get high exposer and click through, no need to choose super duper name, only need to target exact match keywords.

For a domain, they don't do anything with SEO, SEO is another work which you need achieve. Even Google nowadays penalize exact match keywords domain website which have garbage content.

why should I care to pay $2999 for APKCrunch.com when I get Apkcrunch.xyz for $0.88

 

[CarlosN]

Even Google nowadays penalize exact match keywords domain website which have garbage content.

why should I care to pay $2999 for APKCrunch.com when I get Apkcrunch.xyz for $0.88

Google penalizes any website with garbage content, it doesn't matter if it is an EMD or not.
There is no such EMD penalty.

 

[Furquan]

Google penalizes any website with garbage content, it doesn't matter if it is an EMD or not.
There is no such EMD penalty.

Here you Go,

http://searchengineland.com/verisig...p-in-domain-registration-renewal-rates-137739

Though it's an old topic but it's still as effective as that time.

 

[nicholas]

That is more of a correlation and interpretation by Verisign, and not necessarily a Google edict or ranking antifactor. G itself denies this (though you don't have to er, take their word for it). John Mueller has explicitly denied this in more than one of their Hangouts.

"targeted exact-match domains with low quality content" being the operative phrase with more emphasis on 'low quality content'being the culprit rather than tje EMD (even though the article vaguely suggests targeting the names, but more circumstantially rather than factually.)

iow, EMDs do not get penalized by their names any more than they rank by their names alone (though they used to), but only when paired with garbage content or other failures. By itself, they are not targeted per se.

The level of their AI (+RankBrain) is such that they can procedurally and algorithmically accurately determine the ranking factors and quality of the content in a way far superior than years before. Not perfect (yet), but quite good.

 

[CarlosN]

Here you Go,

http://searchengineland.com/verisig...p-in-domain-registration-renewal-rates-137739

Though it's an old topic but it's still as effective as that time.

Yes, Google stopped boosting EMDs, that boost is gone but it doesn't mean there is an EMD penalty.

 

[Kate]

So a company can spend millions of dollars annually on PPC campaigns while giving little thought to having a decent name to promote their business.

This is tunnel vision. And there is a lot of waste involved when you spend money to promote a name that is not memorable or worse, that does not instill confidence.
Probably they don't care about return customers or word of mouth promotion, because all they are doing is getting people to click on a link.
But they neglect their branding and rely too much on Google to drive traffic to their sites.

So rather than debating .COM vs new TLD that is the bigger challenge domain investors are faced with. Most end users don't view their product as worth spending more than $XX. And if they already have a domain it is even harder to convince them otherwise.

That's why we keep saying it's already hard enough to sell good .com domains