It's not every day that Elon Musk or one of his companies cuts a deal with a Twitter user. But, when Musk announced The Boring Company planned to sell "Burnt Hair" cologne, Jeromy Sonne said he saw an opportunity.
Sonne, founder of Daypart.AI, told Insider that within minutes of Musk's tweet he bought the domain for burnthair.com and tweeted at the billionaire.
Read MoreThey finally agreed that Sonne would receive a tour of the tunnel-building company's facility in Bastrop, Texas and some Boring Co swag, including one of the first 10 bottles of Burnt Hair cologne, in exchange for the website domain, Sonne told Insider. He transferred ownership of the domain in December, according to screenshots of the process that were viewed by Insider. Now, the website domain redirects to The Boring Company's main website...
