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One of the biggest stories in domain investing this year was Elon Musk's acquisition of the X.com domain name from PayPal. The news, originally reported by DomainInvesting.com, made headlines around the World and put domain investing briefly into the spotlight. The entrepreneur and current CEO of Tesla tweeted about the news at the time, confirming the acquisition in a post to his sixteen million followers.
Since then, X.com has had a distinct lack of content. Since the summer, the domain name has held a web page that simply held the letter "x" that changed to a "y" if any other X.com subpage was requested.
Over the weekend, Elon Musk redirected X.com to "The Boring Company" website's hat shop after revealing that his company has sold over 30,000 hats to date. Musk created The Boring Company in December 2016 thanks to Musk's idea of creating a tunnel network to improve transport capabilities in some of the America's major cities.
Thanks to the media coverage of Musk's acquisition of X.com, the name has received a huge spike in traffic, with Alexa giving the domain a global ranking of 129,974 as of writing.
Whilst this latest change for X.com isn't quite the development that many fans of Musk were hoping for, it is interesting to note that he has finally put the name to some use. Many assumed that X.com would be used in conjunction with SpaceX, another of Musk's current companies.
X.com is one of only three one-letter .COM domains currently in existence, although there are plans for Verisign to auction off the O.com domain name in future.
The sale of X.com to Elon Musk, brokered by Media Options for an undisclosed fee, comes almost two decades after Musk launched X.com as one of the first online banks.
Since then, X.com has had a distinct lack of content. Since the summer, the domain name has held a web page that simply held the letter "x" that changed to a "y" if any other X.com subpage was requested.
Thanks to the media coverage of Musk's acquisition of X.com, the name has received a huge spike in traffic, with Alexa giving the domain a global ranking of 129,974 as of writing.
Whilst this latest change for X.com isn't quite the development that many fans of Musk were hoping for, it is interesting to note that he has finally put the name to some use. Many assumed that X.com would be used in conjunction with SpaceX, another of Musk's current companies.
X.com is one of only three one-letter .COM domains currently in existence, although there are plans for Verisign to auction off the O.com domain name in future.
The sale of X.com to Elon Musk, brokered by Media Options for an undisclosed fee, comes almost two decades after Musk launched X.com as one of the first online banks.