Domain name:Google keys words result vs uniqueness

[lowcalls]

What is the selling point on domain name,is it its uniqueness or the amount of results it garner from google search? I am to the opinion if your have large amount of results from google search then the name can be buried down there in the results because there are tones of data with similar or identical features as your name. but if it's unique them it has the top priority and will appear first or top among the returned results. So which is which,uniqueness or large amount of results?

 

[DubDubDubDot]

The Google keyword tool has not been a viable domain valuation metric in many years. Obsolete information has a way of lingering around on the internet in a way that makes it look relevant to the casual viewer.

This is kind of a sacrilege statement for a domain forum, but it's true; specific domain names don't matter anymore in a technical sense in terms of search engines. The days of getting extra juice for exact match keywords being in the domain are looooooong gone. Your company name can be Red Widgets, Inc. and your domain can be 7a6dhq1745.US and you can still be #1 for a "Red Widgets" search.