Choosing a Domain Name - Search vs. Results Ratios

[rxmr]

This may have been discussed before, but...

A little research goes a long way. I was lurking around some droplists today and researching a couple of domains. Both domains have good keywords and search results.

However:

Domain1:
32,000 OVT
865,000 Google results
Search vs. Results Ratio = 0.04

Domain2:
13,000 OVT
3,200,000 Google results /
Search vs. Results Ratio = 0.004

It seems logical to me that a higher ratio would sometimes indicate a more potentially valuable domain when when having to decide to buy a limited number of domains at a time (budget constraints).

This may be restating the obvious, but does anyone else have some similar research methods they would like to duscuss? More specifically, are there other rarely discussed mathematical methods used in domaining that help in wisely choosing names in which to invest? Spreadsheets, formulas, statistical methods, etc. are welcome!

Thanks,

rxmr

 

[irishmat]

sorry im still such a newbie, can i ask where you find drop lists and how you find out the ovt rating of them?

 

[rxmr]

Hi,

Droplists can be found at dropcatching services like pool.com and snapnames.com to name a couple. A search for "domain droplist" should yield plenty of other results. SnapCheck.com is also another good service.

OVT (Overture) ratings can be found by going to http://inventory.overture.com. It is now owned by Yahoo! and is part of their free "Yahoo! Search Marketing" offerings.

rxmr

 

[seeker]

well, for a brief example.
look at the word "the"
google results for exact term is an amazing 18,090,000,000
now check ovt
0 ovt...
this is a radical example, but my point is that neither ovt alone nor google results alone are a guarantee of traffic, although for traffic, ovt is probably closer.
I dont think there is a strict mathematical formula, and I dont use own.
I just use my own experience as an indication.
the higher a ration, it may indicate that you are dealing with a niche maket.
low (relative) ovt results but higher than expected google results probably indicate a niche or specific market. Thats something I would invest in.

 

[cache]

for both numbers, the larger the better. Ratio is only useful when the two numbers are dependent, in this case since they are independent, radio of the two does not mean much.

 

[kathirvel]

OVT Vs google

Y there are such huge difference with OVT & google

 

[seeker]

extreme differences in google and ovt are results og google finding terms used versus terms searched by ovt.
the word "the" is used billions and trillions of times on the net. it is not searched for however. who searches foor "the"?
that is just an example.

 

[primacomputer]

This may have been discussed before, but...

A little research goes a long way. I was lurking around some droplists today and researching a couple of domains. Both domains have good keywords and search results.

However:

Domain1:
32,000 OVT
865,000 Google results
Search vs. Results Ratio = 0.04

Domain2:
13,000 OVT
3,200,000 Google results /
Search vs. Results Ratio = 0.004

It seems logical to me that a higher ratio would sometimes indicate a more potentially valuable domain when when having to decide to buy a limited number of domains at a time (budget constraints).

This may be restating the obvious, but does anyone else have some similar research methods they would like to duscuss? More specifically, are there other rarely discussed mathematical methods used in domaining that help in wisely choosing names in which to invest? Spreadsheets, formulas, statistical methods, etc. are welcome!

Thanks,

rxmr

Right. So Sedo is willing to give you the details of the bidder that they don't have, which apparently lead to the cancellation of the bid. Makes perfect sense.

Sedo? Prevent scams? I think the word your looking for is perpetrate!


Well the first thing I'd share is how important it is to be sure of what your comparing, in particular with multiple keywords

bad name
Google: 1254,000,000
OVT: 548

“bad name”
Google: 2,800,000
OVT: 548

“badname”
Google: 62,300
OVT: 0

“badname.com”
Google: 100
OVT: 0


And then there's the issue with Google and punctuation, Overture with word order and spelling, etc.

All of these results (and others) need to be taken into consideration when trying to piece together names from keywords.
The key points I look for are:
Make sure you are searching on that exact phrase, not 2-3 words anywhere in a page
Make sure Google isn't returning artificially high results do to it's poor handling of punctuation.
Make sure the Overture results are high as well. A common phrase is generally a good name. A common phrase that people are doing searches on is great.
And, of course, run it through a spell checker

 

[smub]

you can get a domain which have 1 kazillion results in google .... and ends up with no traffic .. why 0 ovt.

or vice versa ....

i suggest dont go with the google results when buying the domain

because you can get a6m.com << not that popular, but valuable