I'm looking for some feedback from some of you who might run a website or online business that really only matters once a year or a very short period of time. I am thinking about Halloween or The Super Bowl. These are isolated events in which the income generated and fanfare associated with them would be a couple of weeks leading up to the event, and then perhaps a sharp drop the following weeks, followed by largely little activity in the offseason. Has anyone had a measure of real success to share? I don't mean a niche site amongst many others that pulls in a meager amount of a few hundred dollars that cumulatively makes it worth it. I am talking about a full-fledged and intentional business, not one that involves creating content and then later forcing a monetization strategy. Would anyone care to share their successes and failures in this avenue?