Do you think that keyword domain names days ARE NUMBERED?

[NameOmnia]

Hi All,

I would like to hear from you about Keyword Domain Names vs Brandables.

Personally I think brandables are the future and the direction to take as more and more businesses and companies will spend money on making their name memorable and known. The only possible use I see for keyword rich ones is to redirect some traffic...

What do you think about this topic? Are brandables the present and the future of domain name industry? Or do you think keyword names will always be the main character of the movie?

I would love to post a poll with the thread but I have no idea about how to do it...

 

[Abdul Aziz R]

in my opinion, look around. see how many companies named themselves with keywords names and how many named with brandable names? That will help. it is sure that the keyword domains have free-valuable traffic and have lower advertising cost.

I see that most of keyword domains are offering products for some company else. Brokerage, searches, retails, or data for deterrent sources. But if a company sells a product that is created by it or a service that is made by it, then most of the time it names itself by a brandable name. Even if it wants to use keyword domain, there are no keyword domains for all the companies around the word.

I found on Wikipedia Types of brand names it will help thinking about this topic.

• Initialism: A name made of initials such, as UPS or IBM
• Descriptive: Names that describe a product benefit or function, such as Whole Foods or Airbus
• Alliteration and rhyme: Names that are fun to say and stick in the mind, such as Reese's Pieces or Dunkin' Donuts
• Evocative: Names that evoke a relevant vivid image, such as Amazon or Crest
• Neologisms: Completely made-up words, such as Wii or Kodak
• Foreign word: Adoption of a word from another language, such as Volvo or Samsung
• Founders' names: Using the names of real people, (especially a founder's name), such as Hewlett-Packard, Dell or Disney
• Geography: Many brands are named for regions and landmarks, such as Cisco and Fuji Film
• Personification: Many brands take their names from myths, such as Nike; or from the minds of ad execs, such as Betty Crocker

 

[alien51]

in my opinion, look around. see how many companies named themselves with keywords names and how many named with brandable names? That will help. it is sure that the keyword domains have free-valuable traffic and have lower advertising cost.

I see that most of keyword domains are offering products for some company else. Brokerage, searches, retails, or data for deterrent sources. But if a company sells a product that is created by it or a service that is made by it, then most of the time it names itself by a brandable name. Even if it wants to use keyword domain, there are no keyword domains for all the companies around the word.

I found on Wikipedia Types of brand names it will help thinking about this topic.

• Initialism: A name made of initials such, as UPS or IBM
• Descriptive: Names that describe a product benefit or function, such as Whole Foods or Airbus
• Alliteration and rhyme: Names that are fun to say and stick in the mind, such as Reese's Pieces or Dunkin' Donuts
• Evocative: Names that evoke a relevant vivid image, such as Amazon or Crest
• Neologisms: Completely made-up words, such as Wii or Kodak
• Foreign word: Adoption of a word from another language, such as Volvo or Samsung
• Founders' names: Using the names of real people, (especially a founder's name), such as Hewlett-Packard, Dell or Disney
• Geography: Many brands are named for regions and landmarks, such as Cisco and Fuji Film
• Personification: Many brands take their names from myths, such as Nike; or from the minds of ad execs, such as Betty Crocker

Yes, of course. That is what branding is all about.

Domainers have their minds wired differently. Domainers are no different from your ordinary telemarketing salesman trying to sell you some non-stick cooking pots. They are mostly interested only about making a sale. So their eyes are trained at looking on what makes a sale. And they usually quote the small statistics like domains that sold XXX,XXX dollars and base their inspiration on those "rare" sales. After a few months, they go to Namepros and create a thread saying they are frustrated with Domaining, "i have not made any sale the past 6 months".

 

[JB Lions]

in my opinion, look around. see how many companies named themselves with keywords names and how many named with brandable names?

With that, you have to factor in if those companies existed for some time, like before the 90's or something. They would all pretty much have brandable names or should I say, non-keyword type names.

 

[McDuke]

you cant get TM's on generic keywords this is why companies pick random.com. keyword domains sell products better.

if i want to start a online shoe store that i can get immediate sales i choose TheShoeStore.com i wont pick aldo.com or nike.com nonrelated.com . the majority of sales will be to smaller players for xxx - xxxx rather than the dream of selling Quiglo to a shoe giant for 1,000,000$.

keyword domains are what will flip faster imo.

 

[NameOmnia]

This was never true. Not sure why this nonsense keeps getting spread over and over again.

From big keywords, like shoes, hotels, cars. Type those in, what comes up #1 in Google? shoes.com, hotels.com, cars.com.

To smaller ones, try balcony flooring, what comes up #1 in Google? balconyflooring.net

You can find those all day long. Go to Google, the source for the truth.

The other part of the equation was crap sites. Crap site + keyword domain is supposed to get penalized, just like Crap site + any other domain.

If you sell Diapers, it would just make sense to get Diapers.com, if you can get it, which happens to be another site ranking #1 in Google.

BTW, all the examples mentioned in this post, also rank #1 in Yahoo, cars, hotels, shoes, diapers, balcony flooring.

I am sure it's true but I am also sure that those people spend millions to rank..

 

[alien51]

Actually, we are just rehashing the same arguments already raised repeatedly in the past. This thread is the same thread as before. Usually, every few months someone will create a same identical thread and then people come in and exchange the same identical views.

Makes you wonder whether there is still something new to be discovered in Domaining, or have we seen everything already?

 

[JB Lions]

I am sure it's true but I am also sure that those people spend millions to rank..

Or, they have the type of site/content that matches the domain and they have a lot of natural inbound links and a decent site. The money they spend is probably more pure advertising or affiliate program etc. Balcony Flooring is more an affiliate type site, probably spent nothing besides domain and hosting.

Point being, what you said - "more and more penalized by Google"

is false. There is no penalty for having a keyword domain.

 

[Abdul Aziz R]

http://en.wikipedia.org/wiki/Category:Companies_established_in_2010
http://en.wikipedia.org/wiki/Category:Companies_established_in_2011
http://en.wikipedia.org/wiki/Category:Companies_established_in_2012

take a look, see the names, see the domain names.

by taking a quick look, I found many of them have "something-keyword" (Eterniti Motors, 11 bit studios, 4 Lions Films, Axon Sports, Blossom Films, Boston Luxe Real Estate LLC, CEE Stock Exchange Group, Magic Pixel Games....)

you can say half brand half keyword (keybrandable )

 

[McDuke]

Actually, we are just rehashing the same arguments already raised repeatedly in the past. This thread is the same thread as before. Usually, every few months someone will create a same identical thread and then people come in and exchange the same identical views.

Makes you wonder whether there is still something new to be discovered in Domaining, or have we seen everything already?

Hey I threw out some new material this time around.

 

[JB Lions]

http://en.wikipedia.org/wiki/Category:Companies_established_in_2010
http://en.wikipedia.org/wiki/Category:Companies_established_in_2011
http://en.wikipedia.org/wiki/Category:Companies_established_in_2012

take a look, see the names, see the domain names.

by taking a quick look, I found many of them have "something-keyword" (Eterniti Motors, 11 bit studios, 4 Lions Films, Axon Sports, Blossom Films, Boston Luxe Real Estate LLC, CEE Stock Exchange Group, Magic Pixel Games....)

you can say half brand half keyword (keybrandable )

Don't tell all the new gtld fans out there, it's a point I kept bringing up in those threads. You can make up a name in .com = reg fee or keyword plus something else = reg fee.

 

[alien51]

you can say half brand half keyword (keybrandable )

Normally, the combo is meant to describe the goods or services being offered by your brand.

 

[NameOmnia]

you cant get TM's on generic keywords this is why companies pick random.com. keyword domains sell products better.

if i want to start a online shoe store that i can get immediate sales i choose TheShoeStore.com i wont pick aldo.com or nike.com nonrelated.com . the majority of sales will be to smaller players for xxx - xxxx rather than the dream of selling Quiglo to a shoe giant for 1,000,000$.

keyword domains are what will flip faster imo.

I don't think it's actually true because you can have whatever website you want and rank for the keywords you want.
You don't need to have the same keyword in your website name.

All companies from the small shop around the corner to the big corporation have a NAME, a BRAND. They are not called with a keyword! And what people remember is the name not the keyword.

( TheShoeStore BTW is more of a catchy brandable than a EMD...)

And I fully agree with the pro who said that keyword rich domains are for domainers; 90 % of them are owned by domainers who sell them to other domainers ; they are also for those cheap websites that worked for so long and simply don't work anymore. So I think we will see things taking another direction. Domainers buy EMD because they want to make money out of Adsense & Co...but, I wonder ; have those domainers ever wondered why Adsense exist and why they earn money out of keywords? Right! because there are BRANDS who pay to rank for those keywords...that should explain a lot.

Also keep in mind that a keyword rich domain is, for a company, a way of advertise their brand, a way to make it stick in people's mind. Once you visit a website that sells shoes and you see the name of the producer/company is nike ( for example ) you will search for nike next time not for running shoes. That's probably why they have nike written on their shoes not " running shoes "...

 

[McDuke]

I think the .com die hards are missing the point with the new gtld's

The neigh sayers are the Schwatrz's of the domaing industry "borrring old news, never think the net will change,bassing their decision on how .info and .org performed"

and the for Gtld's are the new age Shilling's with vision unafraid of change types, who think 10 years ahead"

I bet shilling would crush schwartz at chess!

Not all but a few new Gtld's are going to be very lucrative.

Personnally i love it that the majority of domainers are skeptical of the new Gtld's.

The whole point of the new Gtdl's is about KEYWORD supply

 

[alien51]

you cant get TM's on generic keywords this is why companies pick random.com. keyword domains sell products better.

However, you are prone to getting diluted in the free market by copycats. It's a nuisance that will bite you later. It's only good in the beginning, but not when you become popular.

if i want to start a online shoe store that i can get immediate sales i choose TheShoeStore.com

So can you stop a copycat like
MyShoeStore
BestShoeStore
UniqueShoeStore
eShoeStore
TotalShoeStore ......

Businessmen think about these issues. Domainers do not.... and they don't care, as long they sell a domain, they are happy.

 

[Abdul Aziz R]

This was never true. Not sure why this nonsense keeps getting spread over and over again.

From big keywords, like shoes, hotels, cars. Type those in, what comes up #1 in Google? shoes.com, hotels.com, cars.com.

To smaller ones, try balcony flooring, what comes up #1 in Google? balconyflooring.net

You can find those all day long. Go to Google, the source for the truth.

The other part of the equation was crap sites. Crap site + keyword domain is supposed to get penalized, just like Crap site + any other domain.

If you sell Diapers, it would just make sense to get Diapers.com, if you can get it, which happens to be another site ranking #1 in Google.

BTW, all the examples mentioned in this post, also rank #1 in Yahoo, cars, hotels, shoes, diapers, balcony flooring.

You are right. but tell me which are there any hotel name itself "hotel" or shoes company names itself "shoes"?

If we want to know which better (keyword or brandables), we need to make a comparison between the established companies, how many come with new product, how many selling products already there. ( Which is need long time doing researches)

 

[McDuke]

However, you are prone to getting diluted in the free market by copycats. It's a nuisance that will bite you later. It's only good in the beginning, but not when you become popular.



So can you stop a copycat like
MyShoeStore
BestShoeStore
UniqueShoeStore
eShoeStore
TotalShoeStore ......

Businessmen think about these issues. Domainers do not.... and they don't care, as long they sell a domain, they are happy.

I think the post that listed company names showed that keywords in a name are essential and adding a whatever to a keyword allows the name to be Tm'd.

 

[JB Lions]

You are right. but tell me which are there any hotel name itsef "hotel" or shoes company names itself "shoes"?

If we want to know which better (keyword or brandables), we need to make a comparison between the established companie, how many come with new product, how many selling products already there. ( Which is need long time doing researches)

They all can work and anything can be brandable. I can give you a list of what you consider brandable names and companies successful on them. I can give you a list of keyword.com companies that are successful on them. Keyword.com are more for pure play internet type companies. Hotels.com is not some brick and mortar type company and hotels.com works just fine for them.

I bet shilling would crush schwartz at chess!

Just newbies and those with gold rush dreams. We went over all of this in many other threads. If it was just great keywords, you can already get them now in other extensions on the cheap.

 

[McDuke]

maybe the new buzz word in domaining will be Keyrands

 

[NameOmnia]

http://en.wikipedia.org/wiki/Category:Companies_established_in_2010
http://en.wikipedia.org/wiki/Category:Companies_established_in_2011
http://en.wikipedia.org/wiki/Category:Companies_established_in_2012

take a look, see the names, see the domain names.

by taking a quick look, I found many of them have "something-keyword" (Eterniti Motors, 11 bit studios, 4 Lions Films, Axon Sports, Blossom Films, Boston Luxe Real Estate LLC, CEE Stock Exchange Group, Magic Pixel Games....)

you can say half brand half keyword (keybrandable )

Well it's quite know that HIGH QUALITY BRANDABLES are those who " suggest " what the company is about or give an idea of what they are selling.

It's a big misunderstanding and mistake to think that putting some letters together makes a brandable!

This is what urlurl wrote on another thread about brandables and I totally agree

Excellent: usually dictionary words with a brandable feel to it (craving, candy, smooth, etc)

Very Good: Marginal dictionary words and 2 short complimenting names (ipod, ebay, brandable, etc.)

Good: Quality spin on words or word combos with meanings (digg, groupon, snapchat, youtube, etc)

Ok: made up words or combos with the possible meanings. (twitter, Skype, etc)

Marginal: pronounceable random letter (sedo, google, etc.)

Poor: random letters, barely pronounceable no meaning. ( suxpu, cudox, etc.)

Very Poor: non pronounceable random letters (btowb, stnpr, lardc, etc.)

 

[JB Lions]

It's a big misunderstanding and mistake to think that putting some letters together makes a brandable!

So what's a Fyfth or Yaxxi?