A consideration that caused hyphenated domain names to fall out of favor is that they have an untrustworthy appearance and that can work against conversion rates because trustworthiness is an important factor for conversions.
Read MoreMueller is right about picking a domain name that won’t lock your site into one topic. When a site grows in popularity the natural growth path is to expand the range of topics the site coves. But that’s hard to do when the domain is locked into one rigid keyword phrase. That’s one of the downsides of picking a “Best + keyword + reviews” domain, too. Those domains can’t grow bigger and look tacky, too...
