My friend and his wife have a nail salon in Florida. There is a nail salon in Los Angeles with the same name or with similarities. He wanted the name of his business .com .. The brokerage place wanted $10,000.00 for that name because they assumed the Los Angeles company would probably buy it. Well... We just bought him the name with an added SPA at the end and it's as good as gold because it's a developed website. They e-mail him every week asking if he's interested...
Not to begrudge your statement, but you do understand how backwards that is?
First of, it's just stupidity by the seller. Your friend is making the sellers domain more valuable, especially if it's a geo or very common name used in the area. His best bet is just to stay silent with you, and sell to competition in your friends business area.
If it's a brandable/fanciful name, then wont it look bad when customers are looking for BojabooSpa and they go to Bojaboo and see that it's not your friends business. People notice these things, and there is a huge segment of the population that can't even muster the brain power to retain the knowledge that there are 26 letters in the English alphabet. How are they supposed to remember the 'spa' at the end.
I have to speak generally because I don't know the name.
I had a similar instance where someone wanted a generic domain I own. They didn't want to pay the price I was asking, and just told me they would add an 'a' to it and rank it for SEO.
Thats fantastic for any shorter exact match domain owner.
I want his company to make the name as popular as possible, soar to the highest of success. When someone else thinks that it's a great site, they will gladly pay big money for the shorter name because of the notoriety, traffic, established niche, and overall business being sent our way.
After all, it's my intellectual property; I don't buy names that I don't have an envisioned business plan for.
Which is why, at the end of the day, I don't shed a single tear for owning any name that is currently not in full development. Why should I pass up the opportunity to eventually develop a large business just because I won't be ready for another few years.
For example... I own Day / / Wire [dot] com. It's a great name for any consumer financial oriented business, or it could be used for selling vacations and travel services. I don't know what I will be doing 5 years from now, and maybe if I decide to launch one of these services it would be perfect for me.
If I like it, and it could be a business someday; I buy it, if price is right for my personal budget.
I don't buy it just for the sake of potentially selling to someone else who thinks $10k is a huge amount of money for a domain, and offers me $5k.
If you start any online venture you NEED a short brandable or high volume exact match domain; if you can get both in one domain the you should hold onto that name. $10k is nothing when you talk about the revenue that being online should be generating for a business.
When a business doesn't want to pay for a domain, or they think a quoted price is 'too high'; then the name is not for them and is better served in the hands of the owner who will get to it - eventually.