Developing Domains is this the way to go???

[dochlaggie]

I am hoping to be able to pick peoples brains or run things by fellow namepro members.

I have a few names that I have been sitting on for a few years and maybe the way to go is to develop.

To sell them now after paying all the registration fees for the $75.00 to $100- offers I get would be stupid. I would put a site up for my pet cat on them first and just pay the reg fees for another 5 years or so.

A couple of the names are matchbuy[dot]com and probably the better one is nowsite[dot]com.

Does anyone here on namepros have any ideas on what to develop on these sites and would be good enough to share ideas.I know I am asking a lot.

 

[user-7256]

MatchBuy.com .... sell matches? Or... a dating site, perhaps.

NowSite.com ... make a website builder. Those are worth $$ to sell; become a webhost.

 

[dochlaggie]

Many thanks for replying.

Nowsite.com- that is a great suggestion.
Dont know about matches doesnt everyone use lighters now, that is if they still smoke.

Thanks for your time and input.
Cheers

 

[Simsi]

One or two notes regarding development from an end user POV, assuming your target is end-users and not other domainers. I consider myself both.

An end-user, when buying a "developed" site is rarely looking for a site with just content. The content may still be important, but the real value comes in the other aspects: traffic, search engine profile, quality of content, loyalty of the visitor, ease of maintenance, how it competes and finally, how the branding has been tied in.

Obviously few sites will have all of these, or they would probably not be for sale! But for an end-user, if the branding is clear and relevant to the product, and more importantly, to the target audience, then there is scope to make it profitable. That will obviously provide a baseline "value" for the buyer. The value may then increase/decrease in their eyes depending on which of the other factors are present.

So in essence, simply developing some web pages and sticking them on a domain does not make a "developed domain" in our context because it does not necessarily increase it's value. In fact it may have the opposite effect. An end user is often looking for a "developed" site primarily to get a head start, so it's worth bearing that in mind.

My opinion is that it is worth spending time on developing an "average domain name" with a quality website and attracting an audience before you sell it. If you think it will be difficult to build a traffic generating website with a certain domain name, then it's probably a largely worthless name, except maybe in the speculative domainers market. Similarly, a domain name that people are unlikely to remember, or confuse with someone else, also takes a big value hit in this area, as it will attract disloyal pass-thru traffic at best making an ROI harder to achieve.

My personal feeling on these two domains is, that they are not worth developing. Simply because there is no "come get me" branding there and you will need to get a lucrative website going to realise any value over low $xxx imho. And if that was easy, we'd all be rich Personally i'd sedo them and take $xx and look for more quality "brandable" names.

Hope that helps some anyay. I'm beginning to sound like the "prophet of doom" in some of my recent posts. lol.

Cheers,

Simsi

 

[dochlaggie]

Thank you for your very informative post. You have been a big help.

 

[EbookLover]

MatchBuy.com ... a dating site, perhaps.

LOL. Sounds like a new kind escort site. You no tonly buy her but you have to be a 'match'. LOL.

Seriously, as far as I can see, that's like a name I onced regged namegroups.com. Sounds good but means nothing. No offense.

NowSite.com ... make a website builder. Those are worth $$ to sell; become a webhost.

I second that. Very good domain for a host, I think. Very good. But hosting is a VERY competitive industry. Unless you know what you are doing, you wil never make it as a host or even get enough customers to sell out to another host. It's tough and time cosuming.

But let me tell you something that might not be taken well in this forum (not sure). Blackhat SEO, while not easy, is not as risky as the white hat folks make you think and can produce fabulous results and outcomes for entrepreneurs.

But if you are going to sell anything, be it domains, snake oil, or whatever, you have to be a good marketer. Then, you can sell just about anything because you know who to sell it to and how to sell it to them.

 

[dochlaggie]

Many thanks for all your replies. I appreciate all your time and effort.

Yes MatchBuy - when I bought it I thought of a site for busy working people , people with no time to waste on shopping. My idea was just go to the Match Buy and they would organise pricing, availability, choices, you pay and it is delivered.

Thanks again.

 

[Gene]

Simsi, that was a well thought out post. Rep added!

 

[Simsi]

Blackhat SEO, while not easy, is not as risky as the white hat folks make you think and can produce fabulous results and outcomes for entrepreneurs.

And can result in an outright ban of your domain name in Google etc, making the domain potentially worthless to a prospective buyer.

Blackhat SEO can never be condoned in my (e)book. Its like saying its okay to spam people.

Simsi, that was a well thought out post. Rep added!

Thanks Gene

 

[End User King]

you

LOL. Sounds like a new kind escort site. You no tonly buy her but you have to be a 'match'. LOL.

Seriously, as far as I can see, that's like a name I onced regged namegroups.com. Sounds good but means nothing. No offense.



I second that. Very good domain for a host, I think. Very good. But hosting is a VERY competitive industry. Unless you know what you are doing, you wil never make it as a host or even get enough customers to sell out to another host. It's tough and time cosuming.

But let me tell you something that might not be taken well in this forum (not sure). Blackhat SEO, while not easy, is not as risky as the white hat folks make you think and can produce fabulous results and outcomes for entrepreneurs.

But if you are going to sell anything, be it domains, snake oil, or whatever, you have to be a good marketer. Then, you can sell just about anything because you know who to sell it to and how to sell it to them.

well spoken ebooklover

 

[cache]

Couple of questions:
1. with the advance of search engine, sometime in the future, I would
think the name itself would not be as important compared to the contents.
2. If we can find a minimal develop effort to keep a website break-even
financially (regfee < PPC), then assuming any crapy name will appreciate
as time goes by, then you can hold many 2nd tier names and still
end up rich, right?

...
My personal feeling on these two domains is, that they are not worth developing. Simply because there is no "come get me" branding there and you will need to get a lucrative website going to realise any value over low $xxx imho. And if that was easy, we'd all be rich Personally i'd sedo them and take $xx and look for more quality "brandable" names.

Hope that helps some anyay. I'm beginning to sound like the "prophet of doom" in some of my recent posts. lol.

Cheers,

Simsi

 

[Simsi]

Couple of questions:
1. with the advance of search engine, sometime in the future, I would
think the name itself would not be as important compared to the contents.

Totally agree. Google's (and the rest) aim must be to deliver search results that are relevant to the user. "Keyword" domains, keyword-stuffed URLs and "backlinks" can be too easily manipulated. So over time I would expect to see their algos become much more adept at identifying contextual on-page content when determining SERPS.

2. If we can find a minimal develop effort to keep a website break-even
financially (regfee < PPC), then assuming any crapy name will appreciate
as time goes by, then you can hold many 2nd tier names and still
end up rich, right?

Obviously you can apply the "100 times a dollar" is equal to "2 times 50 dollars" rule here. Each have their advantages and disadvantages. Quality or quantity. Each to their own, but quality is far easier to manage.

Obviously finding the quality names gets harder with each passing day, but its the path i would prefer to follow. I'd rather do just one push for $5k than 100 pushes for $5k :D