Demise of parking EPC..

[Len]

Just been going over my stats at sedo for parking revenue and decided to compare todays with previous years. I know revenue has fallen at all parking companies but I was wondering if others were getting roughly the same figures.

2007: - Average EPC for the year - $0.20, average EPC for April - $0.15

2008: - Average EPC for the year - $0.075, average EPC for April - $0.09

2009: - Average EPC to date - $0.04, average EPC for April - $0.03

At this rate, next year I am going to be owing sedo money for the privilege of being allowed to park!! Lol

 

[discovernow]

What do you think the main reasons why parking is dying? Economy, Google and Yahoo paying us less %, parking companies paying us less %, end users getting used to parked pages and not clicking??? Anything else you guys can think of?

Like everybody else, I am down 60-70% from a year ago. I am a full-time domainer and now I really got to look at other ways to make money off my domains.

Thanks, Jim

 

[Len]

I'm not really down on CTR very much so I would rule out users not clicking. I feel it is a combination of greed and keeping the shareholders of the main feeds ie Google and Yahoo happy.

This seems to be one of the inherent factors in the overall collapse of the world economy...... Keep the shareholders happy at all costs! Beat the last quarter profits at all costs! If the dividend payout was $1:00 last quarter it had better be $1:25 this quarter or heads will roll, god forbid that it falls to $0:90!

I can see the boardroom discussion now...."Ok things are looking like we won't hit our targets......I know let's take more away from the parking revenue payout......We don't have to answer to them and they have nowhere else to go other than shut up and put up!"

 

[blaknite]

I can see the boardroom discussion now...."Ok things are looking like we won't hit our targets......I know let's take more away from the parking revenue payout......We don't have to answer to them and they have nowhere else to go other than shut up and put up!"

That sounds suspiciously like the conversation I imagine my employers have every so often. Just replace the words "parking revenue payouts" with other key phrases like "hourly wages" or "health care coverage" or "401K match." The sad part about it is that history has proven happy employees make more money for their employers. I wonder how many domainers aren't giving it their all because they no longer feel the reward in doing so.

 

[exsedo]

Start at the top and move all your sites/domains away from g00gle, remove all references, meta tags etc switch parking companies to one with a yah00 or msn feed. Create a market where you have some say in the revenue you earn. Take away their lifeblood (advertizing revenue) and they will have to pay you a fair percentage to get you back. Of course this will involve sacrifice and hard work but in the long term it may pay dividends by creating a more competitive market. Or you could just sit tight and wait for the screw to tighten. Once you lose too much ground, it is nearly impossible to recover it. Most of the big companies use the killer strategy of ' Divide And Conquer' and without unity they win every time.

 

[exsedo]

Who has an MSN feed? I've never heard of that, but have been waiting for years for them to do something.

There was a rumor on Julias Blog in which she had spoken to some folks at MSN and they indicated they would probably get into the market in the next 12 months, if they did not make a strategic purchase (Yahoo) beforehand. That's been six or seven months so far.
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Hmm sorry about that, went spouting off without thinking. But you get the jist of what i'm saying I think, although I doubt it would ever happen en masse.