strategy Competing domains for sale - what's your criteria?

[Mkt Sales Leads]

Competing domains is something I'm paying more attention to as it's a factor the likes of Braden have mentioned numerous times in podcasts. The logic goes that if you reg/ acquire a .com but the org/net/co/io/xyz etc are competitively priced (plus other similar names in com) you'll have a long wait as they are seemingly more attractive options (unless you price the com so low that it can sell asap).

The question is - how many competing domains are you realistically willing to accept being on sale for you to still reg / acquire the com, which tlds (if not other .com options), and at what price point?

 

[BritFlippa]

The question is - how many competing domains are you realistically willing to accept being on sale for you to still reg / acquire the com ...

For me 'the more the merrier'.

Is that wrong?

 

[biggie]

Competing domains is something I'm paying more attention to as it's a factor the likes of Braden have mentioned numerous times in podcasts. The logic goes that if you reg/ acquire a .com but the org/net/co/io/xyz etc are competitively priced (plus other similar names in com) you'll have a long wait as they are seemingly more attractive options (unless you price the com so low that it can sell asap).

The question is - how many competing domains are you realistically willing to accept being on sale for you to still reg / acquire the com, which tlds (if not other .com options), and at what price point?

Hi

if each domain is unique,
then the logic is flawed

imo….

 

[Eric Lyon]

The logic goes that if you reg/ acquire a .com but the org/net/co/io/xyz etc are competitively priced (plus other similar names in com) you'll have a long wait as they are seemingly more attractive options (unless you price the com so low that it can sell asap).

It's actually quite rare to have a .com available to reg when the .org, .net, .co, .io, .xyz, etc.. versions are already taken and priced out. Unless you're talking drop catching, which is a little different.

It's become common for many people to check the .com versions price-point first and then competitively undercut that in a different TLD, hoping to scoop a buyer that couldn't afford the .com and willing to brand on a different TLD due to the cost (And that's "IF" they don't decide to hand reg in a TLD unregistered or a longer version .com).

In short, .com holders, generally don't lower their pricing less than other TLDs with the same word/phrase/sequence, it's the other way around.

The question is - how many competing domains are you realistically willing to accept being on sale for you to still reg / acquire the com, which tlds (if not other .com options), and at what price point?

Again, it's rare the .com will be available to reg when the same word/term is taken in multiple TLDs.

Other than that, if you're looking at TLD's other than the taken .com, it's really a case by case basis because none of them are created equal and the slightest change in sequence can remove or add value (Based on niche, ranking data, real world use cases, target demographics, etc..).

if each domain is unique,
then the logic is flawed

Exactly!

 

[alcy]

or alternatively u reg it cause u see others taken or at big price and u wanna give buyer better price hahah

 

[Mkt Sales Leads]

Hi

if each domain is unique,
then the logic is flawed

imo….

So if for example, I somehow acquire Snow .com but found that the .net, org, io, xyz and ai were all for sale for under 5k (since the owners are clueless about pricing), presumably, me pricing at 10 x the others ensures I'll be waiting a long time (even if all domains are unique).

Whereas the scenario that some go on about is having these alt extensions built out - ie off the market (hence making it easier to justify the com selling at 10x the other alternatives).

 

[URL Expo]

So if for example, I somehow acquire Snow .com but found that the .net, org, io, xyz and ai were all for sale for under 5k (since the owners are clueless about pricing), presumably, me pricing at 10 x the others ensures I'll be waiting a long time (even if all domains are unique).

Whereas the scenario that some go on about is having these alt extensions built out - ie off the market (hence making it easier to justify the com selling at 10x the other alternatives).

In this scenario, I would price Snow.com at $500k and I'm absolutely sure DomainKing would price it at $5 million When you own the .COM you lead the market, everything else is irrelevant. Just my 2 cents

 

[biggie]

So if for example, I somehow acquire Snow .com but found that the .net, org, io, xyz and ai were all for sale for under 5k (since the owners are clueless about pricing), presumably, me pricing at 10 x the others ensures I'll be waiting a long time (even if all domains are unique).

Whereas the scenario that some go on about is having these alt extensions built out - ie off the market (hence making it easier to justify the com selling at 10x the other alternatives).

Hi

if, you owned the com, why would their prices concern you?

also, why you feel the need to justify pricing?

imo….

 

[Mkt Sales Leads]

Hi

if, you owned the com, why would their prices concern you?

Because nowadays buyers have more options than ever and if they feel the com is out of reach, they go for cheaper alternatives (including com variants like prefixed/suffixed names), thus increasing the hold time.

There's a reason lots of alt extensions (many garbage) have been created.
Again, available options is something I've noticed in podcasts (eg with Mark Levine on DNW) /domain Sherpa etc, and esp when Braden has talked about a domain's sellability.

 

[URL Expo]

Because nowadays buyers have more options than ever and if they feel the com is out of reach, they go for cheaper alternatives (including com variants like prefixed/suffixed names), thus increasing the hold time.

There's a reason lots of alt extensions (many garbage) have been created.
Again, available options is something I've noticed in podcasts (eg with Mark Levine on DNW) /domain Sherpa etc, and esp when Braden has talked about a domain's sellability.

All buyers want the .COM, most of them cannot afford it, but that's a good thing ... more alternative extensions get developed, more potential buyers for your .COM & more valuable gets your asset. Think like this: from a domainer perspective, alternative extensions are for fast flips and .COM is for long therm hold ... and from the buyer perspective if they cannot afford the .COM they'll try to buy it later when their business grows. That's usually what happens, not always, but in most cases. And there are buyers that are just fine in building a business on an alternative extension.

 

[biggie]

Because nowadays buyers have more options than ever and if they feel the com is out of reach, they go for cheaper alternatives (including com variants like prefixed/suffixed names), thus increasing the hold time.

There's a reason lots of alt extensions (many garbage) have been created.
Again, available options is something I've noticed in podcasts (eg with Mark Levine on DNW) /domain Sherpa etc, and esp when Braden has talked about a domain's sellability.

Hi

the com owner is not looking for buyers who feel price is out of reach

those buyers are welcome to go with an alternative, but it’s always uphill battle for them to get same credibility that com brings to table

I don’t follow, but maybe those influencers have too much influence


imo….

 

[Acroplex]

Typically, as a .com holder, I witness the exact opposite: Other TLDs getting registered with a "competitive" price point. Of course, that's domain investors riding on whichever TLD is en vogue at the time: XYZ, CO, IO, AI etc.

That actually makes me reprice many .com domains higher, not lower.