domain CLOSED

[Rothex]

Hello,

Please provide your feedback on a value for *closed*.

Thanks,

 

[Rothex]

^

 

[Joe N]

Hey @Rothex,

I had a quick look at both your keywords (Calorie and Whisperer) in namebio, and neither one appears to be particularly popular in the aftermarket.

I also had a look on Google, and the term itself doesn't seem to be in use anywhere.

From a strictly subjective standpoint, as a brandable name, I don't think it's very intuitive. By that I mean that I'm not sure the two words really belong together. The popularity of the "whisperer" term came from (I think) the Horse Whisperer novel and movie, and so the word really needs to be paired with a living creature to make any sense. Check out this definition from Dictionary.com:

"Whisperer - a person skilled in taming or training a specified kind of animal, typically using body language and gentle vocal encouragement rather than physical contact."​

For this reason mainly, I think you'll have a difficult time finding a buyer for the name. Brandable names are so hit-or-miss already, but especially when they don't have clear, existing end users. So if you're going to invest in one that doesn't have any existing end users, the two words really need to have excellent synergy (borrowing a term from @Keith DeBoer there) to be worthy purchases.

Unfortunately I'll have to give this one a reg. fee valuation, but I would still put it up on the big marketplaces with a low XXX BIN and see what happens before renewal time comes around.

I do like a couple of the names on your portfolio site, so keep plugging away! You're on the right track with Specialty/Movers.

 

[Rothex]

Hi Joe,

Appreciate you taking the time to provide such in-depth feedback. Figuring out what makes a good brandable name can definitely be challenging. Right now I'm just trying to hone in on what these are and look for constructive feedback from the pros here to help with future purchases that I'll invest more time and effort into selling.

Thanks again!

 

[Joe N]

Hi Joe,

Appreciate you taking the time to provide such in-depth feedback. Figuring out what makes a good brandable name can definitely be challenging. Right now I'm just trying to hone in on what these are and look for constructive feedback from the pros here to help with future purchases that I'll invest more time and effort into selling.

Thanks again!

Not a problem! And I agree that it can be challenging to find good brandable names, especially without breaking the bank. Brandable names have become very popular in the last year or two.

Some good rules of thumb for two word brandables are:

1. Generic is good... but keep it simple. Generic names can be applied across a wide array of industries, so owning them means increasing your pool of potential buyers. A great example was discussed on a Domain Sherpa show I recently watched. One of the pros sold EasyAngle, which sounds great, uses the "Easy" qualifier, which is so positive and brandable, and "Angle" is generic enough to be applied in a lot of ways. On the flipside, if you get too fancy with generic names you end up with stuff like SleekNet or LushLink, two names I registered early on (blech).
2. Industry specific names should be bang on. This is where synergy comes in. If one word is a product or industry, the other word should match it beautifully (or at least nicely). EnginePros, CreativeCook... stuff like that.
3. If at all possible, only buy names that will be useful to existing businesses. This way you know you already have some potential buyers, and if you don't feel like waiting around then you can approach them yourself to try to make a sale. Seems kind of common sense, but I hadn't really given it nearly enough consideration until another member here mentioned it to me.

Joe