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Branded Vs Generic Domain - which is better?

Labeled as debate in General Domain Discussion, started by Elroy Perker, Feb 7, 2020

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  1. Elroy Perker

    Elroy Perker Established Member

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    Branded Vs Generic Domain - which is better? Please let me know.
     
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  2. Rhinnnn

    Rhinnnn Established Member

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    The question is too vague. Which is better for what exactly?
     
  3. BrandCollectors.com

    BrandCollectors.com Established Member

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    generic ofcourse even the ceo of brandbucket go with generic: look: brandnewname.com !!!! lol
    but sometimes one word brand name is better!
     
  4. lock

    lock FREE.MARKETING VIP

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    If you were to start a business you can have something that exactly describes your business or you can have something that will rely completely on your own promotion.
     
  5. werejack

    werejack Established Member

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    The question broad...
    In my opinion,
    For domain investing, generic names will be a better investment as they are more liquid and likely to sell though will require more money to acquire e.g SportShoes.com. A branded domain like Adidas.com (if it wasn't a major brand) would be cheaper to acquire but would also not earn as much as SportShoes.com

    For a business, a brand name like Adidias.com is solid once the brand is established but takes time and money to reach that status whilst SportShoes.com can be used almost immediately an online business starts. But it also depends on the business strategy as well.
     
  6. nothere

    nothere Established Member

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    depends on how serious you are. Building a brand costs a fortune, and you can build a books.com or shoes.com name as a brand (might be limiting but...)
     
  7. loredan

    loredan Top Contributor VIP ★★★★★★★★★★

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    This is actually sad but true. So she runs the largest brandable marketplace, advertises left and right the power of brandables and how cool they are but when it comes to picking up a business name she picks a three word generic. Not so smart, huh?
     
  8. Rhinnnn

    Rhinnnn Established Member

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    I think what Margot did is quite smart actually. There are times when simple approaches yield the best results, and this may be one of them.

    BrandNewName is easy to pronounce, sounds simple yet bold, and perfectly encapsulates the company's goals.

    Not to mention that "brand" here has a double meaning - the brand related to product/company brands, and the brand in brand-new, which has nothing to do with the former.
     
  9. werejack

    werejack Established Member

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    On branding, three word exceptions exist like HowStuffWorks.com is a solid brand though it has three words... But it is one of the exceptions.
    In my opinion of course...
     
  10. brillmindz

    brillmindz New Member

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    When it comes to buying a domain name there has been much debate on what is or what is not better. Do you go for a domain that has a brand name in it in an attempt to rank for the brand term or do you go for something a little more generic? Find out the pros and cons of each below.
    I would recommend going for both! Creating both types of the site ensures you aren’t putting all your eggs in one basket as well as allowing you to benefit from the pros of both a branded and non-branded domain name.

    Your generic site will rank for more generic terms, bring the traffic in and then feed the traffic through to your product review. Your banded domain will then be able to rank for more of the branded terms and hopefully benefit from less traffic but better conversions.

    Having both a branded and generic domain is a win-win situation. But make sure you pick a good niche that is on the rise, offers a good conversion rate with a nice commission rate.
     
  11. harryklinten

    harryklinten New Member

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    With a generic domain there is a good chance you will get more traffic to your site. It might not be as targeted as branded traffic but if pre-sold right, can be converted into buying traffic. As long as you funnel it well, your traffic could result in even more sales than a branded domain
     

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