Here's another (1) for today.
Available to hand reg...
SalmonStudy.com $1506 (GD Appraisal)
Observation:
An estimate value (without context) is simply a number.
It is good as a guide, but without context is simply a measurement. For example, a speed of 45 mph is a great gauge on the dashboard of your car, but without knowing RELEVANCE to the road conditions and what others around you are traveling, then it is… well you guessed it… without context.
45 mph on a Texas highway is dangerously slow, while 45 mph in a school zone is reckless.
And purchasing a domain without context is both dangerous and reckless.
So, today I am going to share with you a case study –
SalmonStudy.com
The domain is available to hand reg, but how do you determine "context" before clicking the buy button.
Step #1 –
When using the GD Appraisal tool (aka GoValue tool), the 1st item I glance at is “
Estimated Value”. Yes, it is a good metric to start with, but then I will go 2 levels deeper.
Step #2 –
The 2nd area I glance at is the
More Comparable Domains Sold. The GoValue tool provides (7) items in the
More Comparable section. Here is the CONTEXT I am looking for. Like in real estate, we need to know what the comparable units were that were used to arrive at the Estimated Value. This insight is gold as the units used in the
More Comparable section are all items that have actually SOLD. Just like in real estate, everyone wants to “think” their house is worth millions (being emotionally tied to it) and going by what your neighbor has LISTED their house for can be misleading (as they too are emotionally attached). However, using actual SOLD items provides us a reality check if they are a proper comparable base.
So... for the domain
SalmonStudy.com, I immediately glance at “clustering”. Asking myself - are the (7) comparable units closely clustered or are there some off shoot that are highly scattered?
In this example, I see
oceanstudy.com,
brainstudy.com, stemstudy.com, salmonfacts.com, troutguides.com, salmonrun.com and
betterstudy.com all have estimates > $1,000 and all the estimates are within (2X) double the lowest estimate. This is a good cluster. Not wild and scattered.
I have seen several appraisals whereby there was one comparable at $10, another at $70, another at $170 then 3 in the mid-1000s and one in the mid-2000s. Wild clustering and scattering is suspect, meaning you will need to dig deeper to the underlying situation & supporting data.
I am interested in knowing if there is “skewing” - meaning are 1-2 low value names tilting the estimate down? Or is this a situation where 1-2 high value names are tilting the estimate upward?
Clustering and skewing of comparable units helps provide context for the
Estimate Value.
Step #3 –
The 3rd action I take is run GoValue on EACH of the items provided in the original
More Comparable Domains Sold section.
Now this will provide you some fun insight.
Yes, I then check for clustering & skewing for each name in the 2nd tier supporting levels, but what is fun to see is - where in the data set do the valuations rise? (providing potential insight to DEMAND)
Here is the goal.
The comparable units are all SOLD domains, so this isn’t theoretical exercise at this point. We have our (7) 1st tier comparable units helping to provide us some context to the original appraisal, now we have (49) 2nd tier comparable units providing us insight to “underlying demand”.
This is how I find Keywords that are more likely to be in demand.
For example – under the
oceanstudy.com comparable, I see that
waterstudy.com sold for $3,000. This tells me that the term “water”, while more generic, might be in more demand. So for all those beach goers, sorry to say but "water" is more liquid than "ocean" (better stated as "provides more liquidity").
Another example – under the
stemstudy.com comparable, I see that
stemjobs.com sold for $3,500. Is having a job better than hosting a study? Maybe not better, but more sought after by a larger audience.
And another example – under the
betterstudy.com comparable, I see that
smartstudy.com sold for $3,500. I guess it is better to be smart, than to simply be better.
Anyways... these insights have helped me to find hand-regs with much higher valuations and, hopefully, will provide better sale results than simply picking names ad hoc / randomly.
I hope the above overview is helpful and provides a deeper insight for this thread.
A number… is just a number… but a number with context is value!
Have a great day.
-Cougar
SalmonStudy.com
Estimated Value: $1,506
Comparable domains sold:
waterstudy.com $3,000
burgerstudy.com $950
deepstudy.com $2,095
More Comparable Domains Sold
1) oceanstudy.com
Sold for
$1,988
· clearstudy.com
· Sold for
$1,795
· oceanphysics.com
· Sold for
$877
· unitystudy.com
· Sold for
$1,495
· waterstudy.com
· Sold for
$3,000
· oceanbound.com
· Sold for
$600
· bitstudy.com
· Sold for
$999
· oceanmed.com
· Sold for
$1,700
2) brainstudy.com
Sold for
$1,388
· dnastudy.com
· Sold for
$4,088
· mindlearn.com
· Sold for
$3,088
· brainbase.com
· Sold for
$3,600
· stemstudy.com
· Sold for
$1,788
· brainactivity.com
· Sold for
$1,300
· getstudy.com
· Sold for
$1,248
· waterstudy.com
· Sold for
$3,000
3) stemstudy.com
Sold for
$1,788
· joinstudy.com
· Sold for
$2,095
· waterstudy.com
· Sold for
$3,000
· brainstudy.com
· Sold for
$1,388
· campusstudy.com
· Sold for
$1,000
· unitystudy.com
· Sold for
$1,495
· deepstudy.com
· Sold for
$2,095
· stemjobs.com
· Sold for
$3,500
4) salmonfacts.com
Sold for
$1,500
· cerealfacts.com
· Sold for
$888
· winefacts.com
· Sold for
$1,610
· potfacts.com
· Sold for
$550
· propanefacts.com
· Sold for
$1,788
· planefacts.com
· Sold for
$1,300
· fantasyfacts.com
· Sold for
$1,775
· stockfacts.com
· Sold for
$2,100
5) troutguides.com
Sold for
$1,488
· whitewaterguides.com
· Sold for
$1,888
· duckguide.com
· Sold for
$800
· kodiakguides.com
· Sold for
$480
· crappieguide.com
· Sold for
$299
· campguides.com
· Sold for
$1,500
· mountainguides.com
· Sold for
$1,288
· epicguides.com
· Sold for
$999
6) salmonrun.com
Sold for
$1,000
· canerun.com
· Sold for
$2,395
· donutrun.com
· Sold for
$1,895
· airrun.com
· Sold for
$1,888
· wildrun.com
· Sold for
$1,500
· savagerun.com
· Sold for
$299
· moonrun.com
· Sold for
$1,488
· thinkrun.com
· Sold for
$1,495
7) betterstudy.com
Sold for
$1,605
· smartstudy.com
· Sold for
$3,500
· betterschool.com
· Sold for
$2,688
· betterfocus.com
· Sold for
$1,895
· betterstudents.com
· Sold for
$1,300
· juststudy.com
· Sold for
$400
· betterbible.com
· Sold for
$688
· betterwork.com
· Sold for
$2,288
..