Brand name or naming services experts around?

[McDuke]

I have a question that i think someone here may know.

Typically what would a company like Disney or Pixar get charged to develop a brand and create a name?

Say you owned Dumbo or Bambi before they came out. What would you charge a larger company for a 5 or 6 letter name like Bambi or Dumbo?

 

[AEProgram]

I have a question that i think someone here may know.

Typically what would a company like Disney or Pixar get charged to develop a brand and create a name?

Say you owned Dumbo or Bambi before they came out. What would you charge a larger company for a 5 or 6 letter name like Bambi or Dumbo?

The big companies will try to come up with something that is available 100%, the idiot startups will waste 99.9% of investors money buying something thats taken.

 

[McDuke]

The big companies will try to come up with something that is available 100%, the idiot startups will waste 99.9% of investors money buying something thats taken.

Well i know Disney has hired companies to assist in naming, and i thought what those companies do is make a list of viable names send it to Disney and then try to get the chosen name after. So is it wasting ones time to contact large companies?