- Impact
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Elie, NamingJournal.com
As the saying goes, beauty is in the eye of the beholder. I say a name is worth a billion in the eye of the owner. It is hard to put a price tag on a name, whether it is a fortune 500 companies or domain name. Pick any fortune 500 company CEOs and ask what they think their company’s name worth. The response you can from the CEO will be based on their perception and believe in the company.
Several weeks ago, I came across an article on Salon.com titled “The Naming Game.” I thought the article was great, but my only issue was the comments of the so-called experts in the naming business. To give you a brief synopsis, the high light of the article was HP paying Landor million of dollars to come up with the name for its former subsidiary (now Agilent).
What is your company name worth?
A Memorable Name
Names like General Electric, Food Motor Company, AT&T, and many others are part of America history not because they make great product, rather what they mean to us collectively. Most people associate a company name to events either in their life or in society. Moreover, memorable names are easy to pronounce no matter how weird, funny or awkward the name may sound.
As the saying goes, beauty is in the eye of the beholder. I say a name is worth a billion in the eye of the owner. It is hard to put a price tag on a name, whether it is a fortune 500 companies or domain name. Pick any fortune 500 company CEOs and ask what they think their company’s name worth. The response you can from the CEO will be based on their perception and believe in the company.
Several weeks ago, I came across an article on Salon.com titled “The Naming Game.” I thought the article was great, but my only issue was the comments of the so-called experts in the naming business. To give you a brief synopsis, the high light of the article was HP paying Landor million of dollars to come up with the name for its former subsidiary (now Agilent).
What is your company name worth?
A Memorable Name
Names like General Electric, Food Motor Company, AT&T, and many others are part of America history not because they make great product, rather what they mean to us collectively. Most people associate a company name to events either in their life or in society. Moreover, memorable names are easy to pronounce no matter how weird, funny or awkward the name may sound.















