Black Hat SEO and White Hat SEO refer to two different approaches to search engine optimization (SEO).
- Black Hat SEO: Black Hat SEO refers to unethical or manipulative techniques used to improve a website's ranking in search engine results pages (SERPs). These techniques include keyword stuffing, cloaking, link spamming, and other practices that violate search engine guidelines.
- White Hat SEO: White Hat SEO refers to ethical and legitimate techniques used to improve a website's ranking in search engine results. These techniques include keyword research, on-page optimization, link building, and creating high-quality, relevant, and engaging content.