So is it wise to purchase the manual bookmarking, etc from this site. Could one form of advertising hurt my brand name and site?
For instance white hat SEO vs. Black
For instance white hat SEO vs. Black


You should start with "on page" and make sure you have unique titles, descriptions and unique textual content. Social media signals are starting to become more important so create google +, facebook, twitter and youtube accounts and add videos, pics, etc and post to them regularly. Make sure your code is up to par (validate or clean it up) to increase your website speed (decrease load time). Fix any error pages (forward or get rid of) and broken links. Add img alt tags to your images and, h1, h2, etc. heading tags. Any site over a few pages should have a xml sitemap for easy spider access. Add a blog if you are able to update it with regularity. These are just SOME of the on page SEO basics but it should give you a start.
you have to prefer fresh content for your site...this is most important things according Search engine algorithm ..
You should do all task like Directory,Bookmarking,Article,PR,SMO etc...
build links manually.. don't sue any auto submission tool