Been selling a domain a week. Am I undervaluing my domains?

Labeled as advice in Domain Selling and Domain Sales started by Dogmains, May 30, 2018.


  1. Dogmains

    Dogmains Established Member

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    So I got into dominating 11 months ago and it took me about 9 months to get my first sale but I was playing around with pricing, how to list them, landing pages, and other first timer woes but finally listed on Afternic and just forwarded to my GoDaddy listing. In February I sold my first domain for $500. After being dormant a month I sold for $199, for $199, for $199, for $199, and finally for $250 (I'm a fan of his music and didn't want to be a squatter). It's literally been one a week with little outbound tactics. They all just bought them besides JuiceWrld who's people who I reached out to via social. I have since broke even on my original investment and have doubled up on my portfolio almost getting me to 300 total .coms so I don't regret my selling technique but I wonder if I could be doing better. Am I undervaluing them or is the fact that they are selling a sign I'm doing something right?
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  2. Joshua Harding

    Joshua Harding Gold Account

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    First of all - congratulations on your string of sales! Most domainers aim to sell 2-4% of their portfolio annually. If you can effectively scale your sales, you'll be in a comfortable place.

    Like most things in life - it's likely a combination of factors. Experience is the greatest mentor, as you've learned. Your skills have improved, and you're also likely purchasing better domains now than you were in the beginning. As far as pricing is concerned - it depends. If you're happy with the prices you're receiving, coupled with your turnover, then you're doing well.

    However, while those domains could potentially sell for more, it will likely be reflected in your turnover rate. They're inversely proportional.

    That said, I would likely price them higher than you sold them for, which gives you room to play with in negotiations. I do think the names you've listed went relatively cheaply to end-users.

    All the best to you and your continued success.
  3. forge

    forge check please VIP

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    What matters is what you paid for those domains in the first place, to figure your ROI. I looked at sellmaine, which was registered in 2005, so I'm assuming you purchased that and it wasn't a drop.

    I'd definitely recommend against registering well-known persons' names. Just asking for trouble.

    Something that just caught my eye, I saw on auction now with a bid of $930 and 3 days to go. There's a good comparable for your one name.

    Overall, you had some good picks there.
  4. shaarani

    shaarani Established Member

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    Congratulations on being able to sell your names so quickly! You're obviously doing a lot of things right. Regarding pricing, a lot of it comes down to personal preference and your own risk tolerance - do you hold out for higher sale prices and risk losing buyers never to be seen again, or do you lock in a lesser profit now and reduce your risk? Either way, I think you've done great.
  5. nitg16

    nitg16 VIP

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    What do you mean by this? Could you explain more about what you did? Thanks.
  6. whenpillarsfall

    whenpillarsfall Established Member

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    As others have said, depends entirely on your ROI.

    Personally I'd rather sell domains at reasonable prices (and reasonable profit) than sit on them for decades with unrealistic price targets.
  7. frank-germany

    frank-germany xpired domain search engine Gold Account VIP

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    you done well
    and you know it

    keep on doing
    good luck
  8. KhaledA

    KhaledA Established Member

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    Congrats !(y)
    Good sharing !
  9. Randolph

    Randolph Reverse Engineer Blue Account

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    You're doing well, and like Frank said, you know it.

    The takeaway here (for everybody) is to find your price.

    The price that gives you a return that you're happy with, in a time frame that you can work with.
  10. MapleDots

    MapleDots Domain Properties 2010 - 2019 VIP

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    Personally I never sell a domain under $500, I consider it a waste of time.

    I've sold a few on namepros for under that but those were considered wholesale.

    In my opinion you absolutely sold some of them too cheap. I would rather sell 1-2 domains at a good price than 10 at a bargain basement price.
  11. AIS01

    AIS01 domainer VIP

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  12. SamDam

    SamDam Established Member

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    Congrats! , for what you sold you did good, I'm facing troubles selling my domains though outbound, since 1.5 years only 4 sales with 3 sales low 3 figures and 1 low 4 figure. if course I'm still learning, but it seems that outbound is not worthing it and this a problem for me as domaining is the only income source for me and I want it to be like that very much. I love domaining and want to have sale or 2 monthly to reach that comfortable. searching for ways and others to help me to achieve that.
  13. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent VIP

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    A lot of great responses already in this thread! Let me add my congratulations, @Dogmains !

    As you will sense from the responses, there are different valid views on whether to hold out for more $$ but to sell less. I think to some degree it depends on whether domain selling is your job. For those with it as a job, I totally see why they deal only in high price domains. It simply is not worth the effort selling at too low prices.

    However, if it is a pastime you hope to make a bit of money at, it is certainly nice to see a steady flow of sales, and as long as your ROI is positive, i.e. when your acquisition, renewal, other costs are considered you are still making a profit, I see nothing wrong with selling exactly as you are.

    There is a market, I think a big one, of small businesses, organizations, etc. that will never pay big $$ and they are underserved by most of the domain investing world, and I think it is great that reasonable prices are offered.
  14. equity78

    equity78 Top Member TheDomains Staff PRO Gold Account VIP ★★★★★★★★★★

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    Congrats, none of the names were great, so you did well. I think was the one with a lot of potential that probably sold on the cheap.

    The bottom line is if you own a bunch of domains you have to make sales, if you are happy that's all that matters. Everyone else's opinion about your money means nothing. Especially when 99% of them are anonymous, you know nothing of their business acumen, their portfolio, what they have sold, what they own, etc...

    The only opinion that matters is your own.
  15. Dogmains

    Dogmains Established Member

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    When you list a domain of Afternic(or just GoDaddy in general) you can search for it on the Domain Search. Copy the URL and forward your domain there. If anyone is to look up if a domains for sale the first thing they will do is type in the name to see if a sites there. Taking them directly to a POS when they look up the name is the easiest way for them to know its for sale and they can get it immediately while they shop during that after work drink.
  16. Dogmains

    Dogmains Established Member

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    It was! I got it for about $19 all said and done
  17. MediaCode

    MediaCode ICA Member VIP

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    Congratulations on your recent sales.

    It's important to note that with 300 names in your portfolio, you are carrying a $3,000 annual liability (assuming $10 renewals).

    The low prices and lower quality of your names is going to make it hard for you to turn a profit each year on your portfolio. You would need to sell 15 domain names at $200 each, on average, to break even. That's a 5% turnover rate on 300 domain names. That's pretty high for a portfolio of lower quality names.

    Increase the quality of your names and raise your prices. Aim for a $995 sweetspot at first, paying no more than $99 for each name. We sold five .com names at $995 in the past week. These were some of our lower quality names that we marked down at the beginning of May.

    Better quality begets higher prices and returns on investment, while also decreasing financial risks -- the risk that you'll end up simply dropping the names, worthless, out of your portfolio at a future date due to lack of end user interest and sales.

    Finding quality domain names: Study the names that finds and reports that large corporations and well-funded startups are buying in its "Domain Movers" series. Go through at least two year's worth of Jamie's posts. Write down all the names that are clearly not a large company's defensive registrations that include an existing brand name or trademark. Notice the patterns. Categorize them into logical categories. Do the analysis to teach yourself what kinds of names that CMOs and CEOs are green-lighting for purchase using corporate funds. Imagine the CEO saying, "They want $35,000 for the domain name?? God dammit! It's the perfect name for our new venture. OK, whatever. Just go buy it."

    Going through this process will teach you the kinds of quality names – i.e., positive connotation, "make sense" names using one or two simple English words that are hard for the average American with a high school education to misspell – to be on the lookout for at auctions and to start paying up a little more to acquire. You can, in turn, price these quality names well into the four and five figures. Large sales of that scale make turning a profit on a 300 name portfolio far easier to achieve, even if you only make one or two sales a year from here on out.
    Last edited: Jun 2, 2018
  18. imadoer

    imadoer Active Member PRO VIP

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    Nothing wrong with moving volume But you definitely didnt get enough for walletspot .com
  19. Cebe

    Cebe Established Member

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  20. elevator

    elevator VIP

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    WalletSpot is a loss of chance you auth to have sold for a good cash but you missed the opportunity. Reason is that the name is a crypto name and presently crypto is hot in the market.
    Was it sold on BIN? If it was sold on BIN you are to be blamed for such BIN price. But if it was sold via bidding and no one bid than just few people and at that price, no problem about that IMHO.
    But beside that I think you are doing well so far.
    Congrats and cheers it is not easy making good money via domaining.
    Last edited: Jun 7, 2018
  21. DavidH

    DavidH Top Member VIP ★★★★★★★★★★

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    It is very easy when we have been domaining for a long time to forget what it was like when we were just getting going.

    Getting sales under your belt is good experience and as long as you are happy with your ROI, I would suggest not to worry about potentially leaving money on the table. There are always other people around with more experience / contacts, who can therefore get better value from a name. If I can maximise the benefit I get from a name with my level of experience, I am happy. All I concentrate on is learning and growing, at my pace, so I get better over time.

    If you can repeat what you are already doing, keep on doing it. As you gain experience, you will learn how to increase the quality of the names you acquire and therefore be able to increase the sales prices.

    Well done @Dogmains for what you have achieved so far and keep on going!

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