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Backwards GeoKeyword Names with More Search

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When I first started domaining I found some pretty snazzy geo+keyword combos - except the terms were inversed. Instead of newyorkcars I'd find carsnewyork, and that sort of thing. I got a nice tongue lashing from some members here when I proudly displayed these acquisitions. I took my lumps and moved on. Only now I've been noticing when I plug geo+keyword combos into google's keyword tool that the inverse combo, that comes up under "Keyword Ideas", often shows more search. For example, "massage london" gets 50% more exact search than "london massage". Same with "auto parts new york" and "dentist chicago" and on and on. Of course quite often the "correct" order gets more traffic. But I'm wondering now about the value of some of these inverse combos. Not many businesses would want "massage london" or "cars oakland" for their Web site, cause they don't look/sound right. But would these names have value as redirects or maybe mini sites? Or are they truly worthless even with the bigger search numbers?
 
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I think most search engines take more than keywords inside the domain itself into account when ranking results.

However, I do believe that having a keyword-rich domain name could help if used in combination with relevant content.
 
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Do you have experience ranking for a competitive keyword space?

If so, then the domain can help, relative to the 200 other things you must do...

If not, then owning an exact matching domain is like a baboon with a Stradivarius. Whatever it's theoretically capable of does not matter, since that will never be achieved.
 
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