Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[Future Sensors]

@Atom.com

https://www.atom.com/marketplace/settings/selling

The "Lawyers" bit freaks me out.

What is it supposed to mean?

 

[Future Sensors]

Introducing Atom AI Naming: The Future of Naming, Fully Connected

https://www.atom.com/blog/ai-naming/

 

[draco]

Is anyone getting email notifications when they get new Private Messages in the Message Center from another user? I've contacted Support about this a couple times over the past couple months. The only way I know if I received a message is to click on the little envelope in the upper right corner to go to the Message Center.

 

[Velocity.Now]

My top preforming domain is a domain that is not in my portfolio and not on Atom either , this worries me . How can a domain have discovery views if it does not exist .......

 

[King]

Introducing Atom AI Naming: The Future of Naming, Fully Connected

https://www.atom.com/blog/ai-naming/

RIP traditional naming contests....

 

[Velocity.Now]

RIP traditional naming contests....

I think this will go as well as the logo design experiment went. This is about making more profit by not having to payout to creatives as has been seen with logo designers.

Guess who is next in line for Ai .....yip .....us. Ai will register a name , suggest it to client , sell to client .

 

[Jannes]

The writing has been on the wall for some time. This horn of plenty is great for buyers and the platform, not for those holding brandables. It's now super easy to find or come up with a cheaper alternative. I'm dropping all "creative" spellings etc. Only (common) dictionary or very short names, killer/good combinations of words or phrases from now on (what remains scarce amid this abundance). And those don't need Atom to be discovered, so

 

[Future Sensors]

The writing has been on the wall for some time.

 

[Velocity.Now]

The writing has been on the wall for some time. This horn of plenty is great for buyers and the platform, not for those holding brandables. I'm dropping all "creative" spellings etc. Only (common) dictionary or very short names, killer/good combinations of words or phrases from now on. And those don't need Atom to be discovered, so

My top 2 domains in the "High Visibility in Search Table" are brandables

 

[NameGroove]

The writing has been on the wall for some time. This horn of plenty is great for buyers and the platform, not for those holding brandables. It's now super easy to find or come up with a cheaper alternative. I'm dropping all "creative" spellings etc. Only (common) dictionary or very short names, killer/good combinations of words or phrases from now on (what remains scarce amid this abundance). And those don't need Atom to be discovered, so

I agree. It'll take some time, but eventually as Ai improves and these tools become ubiquitous it'll lower the price of a true brandable - and increase the price of a scarce unswappable keyword or keyphrase.

This tool (and copycats) will cannibalize Atom's Premium line. Atom Ultra Premium & Sapphire will become a larger more important part of Atom while the Premium business slowly and inevitably shrinks.

However, again - it'll take some time. Not all founders & brands are even aware of Atom - let alone this naming tool. And currently if you use Ai to attempt to name, the results are less than stellar.

 

[Velocity.Now]

I think it is important not to view Atom as the entire "DOMAIN MARKETVERSE" , it is in fact a very small part of it. This seems to be overlooked a lot here. The clue is in the name.

 

[Jannes]

What about when an equivalent tool is at every registrar? (btw, Atom introduced the tool only after they became a registrar, "the name is available, woo hoo")

 

[Velocity.Now]

What about when an equivalent tool is at every registrar?

Could be a lot of start-ups with boring names I guess.

 

[NameGroove]

What about when an equivalent tool is at every registrar? (btw, Atom introduced the tool only after they became a registrar, "the name is available, woo hoo")

AI does not kill naming.

• AI kills scarcity illusion
• AI kills discovery advantage
• AI kills pricing power in generative brandable name categories

Domainer guideline;
If AI can generate functional substitutes instantly, the name is structurally weak as an asset.
If AI cannot generate substitutes without loss of precision or impact, the name is structurally strong.

That is the dividing line going forward.

Domainers must learn to distinguish true scarcity from AI replicatable patterns.

 

[Atom.com]

@Atom.com whenever we set a payment plan on the dashboard, we are required to click the little +/- symbol to open up the payment plan area. So far so good. But then, when we set one, it refreshes the page, requiring us to again click the little +/- symbol to open the payment plan area. If we open an area - it should stay open (stick) until such time as we close the area. Otherwise, you are making us duplicate efforts over and over (needlessly). When managing thousands of names, every click counts. Can you please have the dashboard stick/pin/stay to whatever setting we chose, even upon refresh? Alternatively, allow us to set a payment plan without a full page refresh (like we're able to do with price settings).

Show attachment 291927

Thanks for the feedback. We’ve updated this so your display preferences are now remembered automatically. If you leave the Pricing tab with columns expanded, it will stay that way on future visits and page reloads.

 

[Atom.com]

@Atom.com I wish we could get views on the export file, at the very least give us the option to export that field and other fields not currently on there.

Thanks for the feedback. The product team has this on their roadmap for an upcoming release.

 

[Atom.com]

Again the 504 Gateway Time-out error when submitting just 87 domains for an upgrade to Premium.

@Atom.com Please fix urgently. I don't want to cause an outage of your servers every time. And this really disrupts my workflow.

Thanks for flagging this and sorry for the disruption. We’ve made several improvements to domain submissions, uploads, and publishing for larger batches. Many of these steps now run asynchronously, which should significantly reduce or eliminate the timeouts you were seeing. We’re continuing to monitor closely.

 

[Atom.com]

Honestly, I’m just getting annoyed that Atom is demanding more and more of my attention, relative to other platforms, without accounting for more and more of my sales. It’s been a massive increase in overhead while I have comparable results on Afternic and Brandbucket without having to spend hours a day managing a gamified interface that seems designed to increase engagement from sellers -which seems like the wrong metric to be focusing on.

Thanks for being candid. That’s fair feedback, and we take it seriously. To clarify, most of our discovery and merchandising today is already handled by AI. As our search and discovery have improved, they rely much less on ongoing manual input than before.

For many sellers, the workflow is already close to “publish and forget”. AI handles relevance, descriptions, visual merchandising, pricing signals, and automated discounts. Many of our larger sellers don’t use Atom for day-to-day monitoring. They primarily use it to publish domains, respond to offers, and complete sales.

Looking ahead, we also have several initiatives on our 2026 roadmap focused on moving toward a fully hands-free experience. If the platform still feels like it’s asking for more attention than it should, that’s a gap we want to close. Our priority is simplifying workflows and reducing ongoing overhead, not creating more to manage.
.

 

[Atom.com]

@Atom.com there seems to be a bug in the lifestyle image generator at the moment where around 1 in 10 images end up with very weird faces and a transparent checkerboard background. Almost like the process is stopped halfway through before the AI gets to finish properly:

Show attachment 292018

Thanks for sharing. Our AI image generator recently went through a significant upgrade. It no longer adds TM symbols, better respects CamelCase, and produces higher-quality logos overall.

We’re still fine-tuning lifestyle images, but we’ve rolled out an update that should address the issues you mentioned. Please let us know if you continue to see anything off.

 

[Future Sensors]

Looking ahead, we also have several initiatives on our 2026 roadmap focused on moving toward a fully hands-free experience. If the platform still feels like it’s asking for more attention than it should, that’s a gap we want to close. Our priority is simplifying workflows and reducing ongoing overhead, not creating more to manage.

Please also keep the option to fine-tune manually as is currently possible.