Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[Atom.com]

I always delete my expiring domains from all marketplaces in a timely manner. I just did so on Atom today and received the following confirmation window:

Show attachment 292048

One careless click, and I'll delete all standard listings. Does the option to delete all defaults even make sense? Users specifically select domains for deletion; who would spontaneously decide to shred their entire portfolio? @Atom.com

Thanks for calling this out. You’re right, the previous screen was risky and made accidental deletes too easy. We’ve updated the layout so deletion now clearly defaults to only the selected domains.


To delete an entire portfolio, you must now explicitly choose Delete All Listings, see a clear warning, and type DELETE as a second confirmation. This significantly reduces the risk of unintended bulk deletions.

Appreciate you flagging this.

 

[Atom.com]

@Atom.com

https://www.atom.com/marketplace/settings/selling

The "Lawyers" bit freaks me out.

What is it supposed to mean?


Show attachment 292183

Good catch, and totally fair question. What this refers to is our partnerships with a growing number of startup service providers (for example, accelerators, VC platforms, and firms that support founders during company formation) who embed Atom’s domain catalog on their resource pages to help startups discover names earlier.

This is purely about increasing exposure through trusted startup ecosystems. It does not give anyone special access, control, or rights over your domains, and has nothing to do with legal or trademark activity. We’ll also update the wording here to make that clearer.

 

[Atom.com]

RIP traditional naming contests....

I think this will go as well as the logo design experiment went. This is about making more profit by not having to payout to creatives as has been seen with logo designers.

Guess who is next in line for Ai .....yip .....us. Ai will register a name , suggest it to client , sell to client .

The writing has been on the wall for some time. This horn of plenty is great for buyers and the platform, not for those holding brandables. It's now super easy to find or come up with a cheaper alternative. I'm dropping all "creative" spellings etc. Only (common) dictionary or very short names, killer/good combinations of words or phrases from now on (what remains scarce amid this abundance). And those don't need Atom to be discovered, so

I agree. It'll take some time, but eventually as Ai improves and these tools become ubiquitous it'll lower the price of a true brandable - and increase the price of a scarce unswappable keyword or keyphrase.

This tool (and copycats) will cannibalize Atom's Premium line. Atom Ultra Premium & Sapphire will become a larger more important part of Atom while the Premium business slowly and inevitably shrinks.

However, again - it'll take some time. Not all founders & brands are even aware of Atom - let alone this naming tool. And currently if you use Ai to attempt to name, the results are less than stellar.

Thanks for sharing your thoughts on the new AI naming tool. For context, our goal is to make Atom the best place for naming and early-stage ideation. If we don’t build best-in-class tools for founders, someone else will. We believe it’s better for that discovery to happen inside Atom, where it can ultimately benefit sellers, rather than outside the platform.

We understand why tools like this can feel disruptive, especially given broader concerns about AI and its impact on creative work. Our intent here isn’t to replace the marketplace, human creativity or cannibalize seller inventory, but to expand the top of the funnel and bring more founders into Atom earlier in their journey.

These tools are designed to increase exposure for listed domains, not reduce it. When founders like or shortlist a generated name, the system recommends multiple stronger, relevant options from our marketplace. In practice, each signal of interest leads to broader discovery across premium inventory. AI-generated ideas don’t sell on their own. Ready-to-buy domains do.


This also isn’t about monetization. The first AI contest is completely free, and additional contests only require AI credits (roughly $6 per contest). The goal is to bring founders into the ecosystem and open up the top of the funnel. Once they’re in, many will either upgrade to human-led crowdsourcing contests or discover a domain in our marketplace they hadn’t considered before.

Many of the names generated during early brainstorming won’t have .coms available, because founders are still exploring ideas before they’re ready to narrow down to purchasable options. By meeting them early and helping them clarify intent, we’re able to guide more buyers toward relevant marketplace domains - not away from them.

 

[Jannes]

”SharpEagle, we like that name a lot, someone’s asking thousands for the .com, but hey the tool says .ai is available, let’s register that!”

To be fair, it’s not Atom’s fault that many startups are currently trying to name their AI-related/driven companies, and many also think that .ai is as good as or even better than .com. It is what it is.

 

[NameGroove]

Thanks for the feedback. We’ve updated this so your display preferences are now remembered automatically. If you leave the Pricing tab with columns expanded, it will stay that way on future visits and page reloads.

Thanks for adding this @Atom.com

Can you also add the ability for sellers to see the downpayment setting they set on the dashboard? Currently there is no way to see this. Which means we have to re-set it to be sure it is at the amount we want.

 

[JJAllan]

Thanks for sharing. Our AI image generator recently went through a significant upgrade. It no longer adds TM symbols, better respects CamelCase, and produces higher-quality logos overall.

We’re still fine-tuning lifestyle images, but we’ve rolled out an update that should address the issues you mentioned. Please let us know if you continue to see anything off.

Bravo to Atom for all the replies. Working with your core customers is the best path to success...

 

[DomainRecap]

Thanks for calling this out. You’re right, the previous screen was risky and made accidental deletes too easy. We’ve updated the layout so deletion now clearly defaults to only the selected domains.

@Atom.com Has this confirmation window been added for the "single domain deletions" as well?

I'd try it myself to see, but like I said, it deletes the domain automatically with no confirmation window so it's a tad risky to test on a domain you want to keep.

 

[King]

I tried an AI naming contest, it does give some premiums, but it is not the focus.

”SharpEagle, we like that name a lot, someone’s asking thousands for the .com, but hey the tool says .ai is available, let’s register that!”

To be fair, it’s not Atom’s fault that many startups are currently trying to name their AI-related/driven companies, and many also think that .ai is as good as or even better than .com. It is what it is.

Yeah, Atom is obsessed with .ai, clearly biased.

What bakery would use .ai?!

 

[Velocity.Now]

My top preforming domain is a domain that is not in my portfolio and not on Atom either , this worries me . How can a domain have discovery views if it does not exist .......

Show attachment 292214

@Atom.com , I shall not sleep until this Phantom domain is tracked down and exterminated . Every time I hear the buzzing of a mosquito it triggers flashbacks to VirusDelNilo dot es

 

[rereraa]

Thanks for sharing. Our AI image generator recently went through a significant upgrade. It no longer adds TM symbols, better respects CamelCase, and produces higher-quality logos overall.

We’re still fine-tuning lifestyle images, but we’ve rolled out an update that should address the issues you mentioned. Please let us know if you continue to see anything off.

@Atom I personally preferred the previous AI logo generator - with some custom adjustments, I was able to create quite ok logos (not always, but I didn’t complain). With the current AI, I’ve given up - all my new logos look bland (custom adjustments don’t help) and in a way I personally wouldn’t use them in any of my projects. Maybe I’m just having bad luck… I accept what I get and hope people won’t pay too much attention to my logos

 

[NameGroove]

Atom Edge. No 60 day transfer locks plus...

https://twitter.com/x/status/2011153838670299335

 

[Velocity.Now]

Something new ....that's great

 

[Chris Co]

@Atom I personally preferred the previous AI logo generator - with some custom adjustments, I was able to create quite ok logos (not always, but I didn’t complain). With the current AI, I’ve given up - all my new logos look bland (custom adjustments don’t help) and in a way I personally wouldn’t use them in any of my projects. Maybe I’m just having bad luck… I accept what I get and hope people won’t pay too much attention to my logos

It's actually giving me pretty good results lately.

However, @Atom.com I am having one problem with some of my logos where it appears to be zooming in slightly and clipping the top and bottom of the chosen image.

The image generation itself appears to be fine as they look good in the thumbnails. It's only the chosen logo that ends up getting clipped, and only if the art appears above the title text rather than beside it.

However, it's happened enough times now that I've had to use a few credits to generate new images.

For example:

This one didn't turn out so bad though so I've kept it. Others haven't been quite so forgiving.

 

[Optimal Names]

Thanks for being candid. That’s fair feedback, and we take it seriously. To clarify, most of our discovery and merchandising today is already handled by AI. As our search and discovery have improved, they rely much less on ongoing manual input than before.

For many sellers, the workflow is already close to “publish and forget”. AI handles relevance, descriptions, visual merchandising, pricing signals, and automated discounts. Many of our larger sellers don’t use Atom for day-to-day monitoring. They primarily use it to publish domains, respond to offers, and complete sales.

Looking ahead, we also have several initiatives on our 2026 roadmap focused on moving toward a fully hands-free experience. If the platform still feels like it’s asking for more attention than it should, that’s a gap we want to close. Our priority is simplifying workflows and reducing ongoing overhead, not creating more to manage.
.

Speaking for myself, perhaps others, "publish and forget" would be awesome IF there wasnt a need to log in and see what has changed and/or broke today. At least, that is where I stand.

I do understand that nothing stands still foever and never changes. So its a double-edged sword in a way.

The https://www.atom.com/dashboard/seller/portfolio-health-check is a great idea.

How deep does that Health Check run? Would be great if it incorporated the crunch base hits, trademark hits, etc - all on one page. Are there plans to beef it even more?

Would be great if we could get an email about issues. No issues= nothing to correct = some time saved by not logging in...

 

[nlitenme]

I do understand that nothing stands still foever and never changes.

Have you seen Sedo?


Sorry, I couldn't resist.

 

[Future Sensors]

@Atom.com Has this confirmation window been added for the "single domain deletions" as well?

Fixed.

 

[NameGroove]

Atom Edge. No 60 day transfer locks plus...

https://twitter.com/x/status/2011153838670299335

@Atom.com are you planning to launch as your registrar as an Afternic Fast Transfer partner?

I hope so - as Afternic/GoDaddy Afternic Fast Transfer partners receive extra domain marketing (i.e., eyeballs).

Alongside all the other incredible benefits, being an Afternic FT transfer partner would make using Atom Registrar a no brainer choice.

 

[alop]

Thats great

Wish you atleast 70% approval..

Are you submitting with coins or free submissions?

list your premium in wholesale market maybe i take it for couple coins

 

[Optimal Names]

Have you seen Sedo?


Sorry, I couldn't resist.

Yes, the other side of the spectrum BUT... unpopular opinion here: I like the simpler user interface. I started using Afternic way back in 2004 and would very much like to go back to that. But, hey, thats me and likely only me.

 

[nlitenme]

Yes, the other side of the spectrum BUT... unpopular opinion here: I like the simpler user interface. I started using Afternic way back in 2004 and would very much like to go back to that. But, hey, thats me and likely only me.

I totally get that, can't stand when things get overly complicated for no good reason.