Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[Velocity.Now]

i never said or implied Darpan's charts are intentionally nefarious, I just said without context they have no value to many folks (but obviously not you).

How hard is to to say we sampled x number of non-plus standard domains over the last 12 months and found x number domains had logos and y number did not? No prices, no volume, no extensions - sorry nothing helpful.

Honestly, forget STRs and go with - we looked at our 100 most recent standard (non-plus) domain sales and x had logos and y no logos.

Folks tend to withhold context for any number of reasons, I'm just not a fan.

As far as I know, most folks using Atom for standard names pretty much have them in numerous other marketplaces I know I do.

I agree with you points , more context would be great but I'm guessing Atom want standard listings with logos because (A) So that the offering looks better and more professional and (B) because they lead to more sales commission for Atom and revenue for the seller likewise.

Exact str % would be great but that extra 1.6 times for names with logos might only equate to .3 of 1%, which for individuals might not add up to much but for Atom with 1 million standard listings a increase in the STR for Standard listings of .3 of 1% would equate to an extra 3,000 sales . If these sales were averaging $2000 the commission @7.5 would be $450,000. If plus listing even higher.

 

[NameGroove]

i never said or implied Darpan's charts are intentionally nefarious, I just said without context they have no value to many folks (but obviously not you).

How hard is to to say we sampled x number of non-plus standard domains over the last 12 months and found x number domains had logos and y number did not? No prices, no volume, no extensions - sorry nothing helpful.

Honestly, forget STRs and go with - we looked at our 100 most recent standard (non-plus) domain sales and x had logos and y no logos.

Folks tend to withhold context for any number of reasons, I'm just not a fan.

As far as I know, most folks using Atom for standard names pretty much have them in numerous other marketplaces I know I do.

He did address one of your concerns "the analysis included thousands of sales across several hundred thousand listings". Which, due to Atom's size was what I'd assumed - but now it's been verified.

https://twitter.com/x/status/1917529955891585040

I have a test idea. How about you remove all your logos? I'll take the logo side and ensure all my names have them. Then in 3 years we can revisit and see if Atom's data proved helpful.

 

[doidomnola]

He did address one of your concerns "the analysis included thousands of sales across several hundred thousand listings". Which, due to Atom's size was what I'd assumed - but now it's been verified.

https://twitter.com/x/status/1917529955891585040

I have a test idea. How about you remove all your logos? I'll take the logo side and ensure all my names have them. Then in 3 years we can revisit and see if Atom's data proved helpful.

I have an idea since your Atom's biggest fanboy reach out to Darpan and find out how many domains were plus listing vs non-plus.

I'm glad you find Atom's third grade bar charts so filled with data rich value.

 

[Future Sensors]

 

[NameGroove]

I have an idea since your Atom's biggest fanboy reach out to Darpan and find out how many domains were plus listing vs non-plus.

He addressed this as well. He said they were all Standard.

May I ask - Do you believe logos have a positive, negative, or no effect on STR?
I ask because I notice 100% of your Atom listings have logos.

 

[DomainRecap]

Personally, I think logos would help promote and sell "junk domains" at lower costs, as opposed to "premium domains", where the correlation would be almost zero.

As in, let's say Top.com is on sale at Atom for $30 million, no buyer is going to look at a logo and suddenly decide to spend that kind of money. In that case, the domain sells itself.

But if you've got some low-end monstrosity of a domain, or a mis-spell or hipster homophone, sitting there with a BIN of a grand or two, and you put on a logo that conveys what you want the domain to mean, then yes, I think that would have a positive effect.

Something like Syrkele.com - putting a logo on that domain might result in a sale, as it might be difficult for some people to figure out the phonetics.

 

[Dane]

I think there are times when a logo can send the wrong message and do more harm than good.

 

[doidomnola]

He addressed this as well. He said they were all Standard.

May I ask - Do you believe logos have a positive, negative, or no effect on STR?
I ask because I notice 100% of your Atom listings have logos.

No effect for single English word domains no matter the extension.

For brandables, it's possible good logos standout on Atom pages so they might get more impressions and clicks and hence more higher STRs.

For type-in traffic no effect.

I've only got 2 .com standard domains, the others are all .now which I hope to eventually get to premium.

As I've said before and recommended to Atom, give users the option to turn off logos and just list them out like other marketplaces.

 

[Future Sensors]

I'm not entirely sure what's been causing this, but it appears the issue has been resolved. The img.atom.com URL now includes the ?class=show parameter like it used to be, and the images seem to be sized correctly, without blurring.

Edit: I now understand that the issue was the result of some experimental changes. Fortunately, Atom's technical team quickly identified and resolved the issue.

After the recent fix, this bug is back.

I've notified Support and Scott again, and asked them to work on a more permanent solution for this issue.

 

[kor]

After the recent fix, this bug is back.

I have been suffering from the same problem lately. The image quality of the logos is extremely low, there is a muddy and terrible visual on the screen. The problem is they heavily compress the JPEG files.

I shared the issue with the designers and support team, but they insist that there is no problem. Either their monitors are broken or their eyes.

@Atom.com Would you consider making logo uploading in PNG format a default option?

 

[Future Sensors]

I have been suffering from the same problem lately. The image quality of the logos is extremely low, there is a muddy and terrible visual on the screen. The problem is they heavily compress the JPEG files.

The (this current) issue is likely the "?width=xxx" tag that was added to the logo image. This resize makes logos blurred on larger screens. Could you check whether you're seeing this parameter at the end of the img.atom.com logo URL, please? (right click on image, open image in new tab).

You can then also test the same URL without the "?width=xxx" tag, to see if the original looks good on Bunny CDN (the CDN solution Atom uses for image hosting).

 

[kor]

Could you check whether you're seeing this parameter at the end of the img.atom.com logo URL, please?

I'only seeing this param: "?class=show" - no width. After removing "?class=show" the logo gets a bit bigger but still in pretty low quality.

I only use human made and AI generated logos by the way. Haven't tried custom logo upload yet.

 

[lambo.com]

I find the current build for logo generation to be the worst I have seen.

Sample from today:
https://www.atom.com/name/Anla.ai

Cycling through 5-10 credits for something ok is markedly different to spending 1-3 for something good/really good.

We now have a distinct lack of symmetry and it is borderline broken imo.

 

[Future Sensors]

I'only seeing this param: "?class=show" - no width. After removing "?class=show" the logo gets a bit bigger but still in pretty low quality.

Thank you for the follow-up. The ?class=show parameter is working as intended, while the ?width=xxx parameter appears intermittently due to Atom's UX testing. Previously, it was observed that the incorrect width parameter negatively affected image quality (blurred images), which is why the change was reverted. I'm hopeful that this issue will be resolved again soon.

That said, the image quality problem you’re encountering might have another underlying cause.

 

[Qezdabo]

I want to buy a domain but I found a trademark conflict on Atom Trademark Search. Should I buy it ?
NOTE: it says tm status dead.

 

[King]

I want to buy a domain but I found a trademark conflict on Atom Trademark Search. Should I buy it ?
NOTE: it says tm status dead.
Show attachment 274960

Not an attorney but if the trademark is truly dead, you may be able to use or even register the name, but you must ensure it is not still in use or subject to revival by the previous owner.

Expiration of a trademark does not always erase all rights-if the previous owner is still using the mark in commerce, or if your use would cause confusion with their business, you could still face legal action for trademark infringement.

 

[Qezdabo]

Not an attorney but if the trademark is truly dead, you may be able to use or even register the name, but you must ensure it is not still in use or subject to revival by the previous owner.

Expiration of a trademark does not always erase all rights-if the previous owner is still using the mark in commerce, or if your use would cause confusion with their business, you could still face legal action for trademark infringement.

Thanks for the comment. I opened a thread in the legal section. It's best to keep this thread for Atom only.

 

[silentg]

https://twitter.com/x/status/1919183421470826645

 

[NameGroove]

@Atom.com with .ai being quite hot and Darpan tweeting about it often - I wonder if it may make sense to add .ai to the Ai a "Premium Potential Fit " concept alongside .com. This way, we'd know what .ai names are a great fit - and sellers could get their coins back if submissions were ultimately rejected.

 

[lambo.com]

anything strange about your atom traffic stats last 4 days?

mine dropped off a cliff