Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[lambo.com]

> It is a feature not a bug, that I have a domain with "byte" as a keyword, under $1000 -- and it doesn't show? (a Plus listing). It seems like names under a certain price are not shown. You can search for it ok and it should be cached (24hr+).

> There is no "sort by" that is part of mobile GUI -- even if desktop mode is selected.

https://www.atom.com/premium-domains-for-sale/all/q/byte/sort/marketplace_selling_price_asc

 

[br1ll1on]

I just noticed one cannot customize a single domain to BIN only if BIN+MO is already selected in marketplace settings, has it always been like this?

 

[End Game]

Do Atom premium domain landers on average, get any more views than say Afternic landers? Thanks

 

[NameGroove]

Do Atom premium domain landers on average, get any more views than say Afternic landers? Thanks

Views? Atom cross markets its names to its users. Afternic has only GD's boost to get views. Both obv get type in views (as would any lander). You'd have to decide whether you think Atoms cross marketing or GD's boost is garnering more views (but neither has anything to do with the lander). A lander is just that - one does not get more views than another. A lander can of course get better STR than another. We'd all love to see a side by side by side test on that!

 

[End Game]

Views? Atom cross markets its names to its users. Afternic has only GD's boost to get views. Both obv get type in views (as would any lander). You'd have to decide whether you think Atoms cross marketing or GD's boost is garnering more views (but neither has anything to do with the lander). A lander is just that - one does not get more views than another. A lander can of course get better STR than another. We'd all love to see a side by side by side test on that!

Yeah, that's what I meant. Not so much the lander, but whether Atom gets more traffic from marketing their names. I assume this is just for premium names. What do you mean by cross marketing? Thanks

 

[DomainRecap]

Do Atom premium domain landers on average, get any more views than say Afternic landers? Thanks

GoDaddy and Afternic will always get more organic views, on average, than any other marketplace. This is due to their insane user traffic as a massive, vertically-integrated company with multiple business lines and over 21 million customers.

But those are just raw numbers, and you get a lot of "tire-kickers with a quarter in their pocket" looking to buy a domain through GD, while somewhere targeted, like Atom, will obviously have more qualified buyers.

 

[NameGroove]

GoDaddy and Afternic will always get more organic views, on average, than any other marketplace. This is due to their insane user traffic as a massive, vertically-integrated company with multiple business lines and over 21 million customers.

But those are just raw numbers, and you get a lot of "tire-kickers with a quarter in their pocket" looking to buy a domain through GD, while somewhere targeted, like Atom, will obviously have more qualified buyers.

That has nothing to do with the lander (which was the question) - although apparently OP didn't mean lander.

One could point NS anywhere and still list on Afternic - allowing them to reach GoDaddy's massive network.
However - I am wondering, other than type ins - do users get any "views" from this massive network? The only answer I could think of is "boost". If that's the only way they leverage the network, I fear that those cross marketed views may not be all that big anymore.

Yeah, that's what I meant. Not so much the lander, but whether Atom gets more traffic from marketing their names. I assume this is just for premium names. What do you mean by cross marketing? Thanks

Cross marketing simply means someone searches the word bananas (on either platform). They then see other names (not re the one they typed). They may see apples, or oranges or hay.horse or really anything. All the other stuff is what is being "cross marketed". On GD it's called "boost". On Atom it comes via "search".

 

[End Game]

That has nothing to do with the lander (which was the question) - although apparently OP didn't mean lander.

One could point NS anywhere and still list on Afternic - allowing them to reach GoDaddy's massive network.
However - I am wondering, other than type ins - do users get any "views" from this massive network? The only answer I could think of is "boost". If that's the only way they leverage the network, I fear that those cross marketed views may not be all that big anymore.



Cross marketing simply means someone searches the word bananas (on either platform). They then see other names (not re the one they typed). They may see apples, or oranges or hay.horse or really anything. All the other stuff is what is being "cross marketed". On GD it's called "boost". On Atom it comes via "search".

That helps a lot, Thanks. So, one difference is the higher commission with Atom premium. 30% compared to 20% GD boost. I guess my question is it worth the higher commission?

 

[King]

https://twitter.com/x/status/1910746160198824274

 

[King]

So far I’ve tried three voices only, except the british. The girl’s voice is kind of low, and the man voice is great, but I don’t know... I still prefer the girls
Last night, I tried generating one, the story is good ... until its incorrectly said the domain extension. My domain is .com, but it generated .ai .1 credit wasted.

I love the original expressive female voice the most as well. It is the lowest, but volume up controls do exist

 

[NameGroove]

That helps a lot, Thanks. So, one difference is the higher commission with Atom premium. 30% compared to 20% GD boost. I guess my question is it worth the higher commission?

Of course we'd all like to know the exact answer to this question. And if we did - one of these companies would lose a lot of business. That said, here are some thoughts (only my thoughts - no facts here)

What sort of folio do you have?

If it's filled with true brandables - then the answer leans yes.
If it's short one word dictionary then it leans no (although it should be noted in this case - Atom's commission rates come down to match or even become lower than Afternic).
If it's filled with strong popular keyword+keyword or other hot terms - then the answer is less clear. I mostly split the difference here (a chunk on AN, and a chunk on Atom where they approve for premium).
If you're an MO sort of marketer - then the answer leans no.
Note: are your names priced >$5k? Then commissions are 25% vs 20% - so only 5% extra on Atom.

If what you want are the lowest commissions - then Sedo has 10% with landers pointed. Atom Standard has 7.5%. But standard sorts of landers only get traffic you bring to them (although Sedo gets some reg path from it's MLS network). And your own landers + Escrow where buyer pays fees result in no commission.

Listing with Atom relies on its marketing and search to assist buyers finding your names.
Listing with Afternic gets you reg path for the most popular registrar in the world. However, if your names aren't the sort that buyers think of and would type in - you're in for a looonng hold time if you choose this method. That's one of the theories behind Atom - they will push names towards buyers that they think fit the buyers criteria. But of course the marketplace is competitive so, ymmv.

My takeaway is brandable marketplaces work - for brandables.

 

[End Game]

Of course we'd all like to know the exact answer to this question. And if we did - one of these companies would lose a lot of business. That said, here are some thoughts (only my thoughts - no facts here)

What sort of folio do you have?

If it's filled with true brandables - then the answer leans yes.
If it's short one word dictionary then it leans no (although it should be noted in this case - Atom's commission rates come down to match or even become lower than Afternic).
If it's filled with strong popular keyword+keyword or other hot terms - then the answer is less clear. I mostly split the difference here (a chunk on AN, and a chunk on Atom where they approve for premium).
If you're an MO sort of marketer - then the answer leans no.
Note: are your names priced >$5k? Then commissions are 25% vs 20% - so only 5% extra on Atom.

If what you want are the lowest commissions - then Sedo has 10% with landers pointed. Atom Standard has 7.5%. But standard sorts of landers only get traffic you bring to them (although Sedo gets some reg path from it's MLS network). And your own landers + Escrow where buyer pays fees result in no commission.

Listing with Atom relies on its marketing and search to assist buyers finding your names.
Listing with Afternic gets you reg path for the most popular registrar in the world. However, if your names aren't the sort that buyers think of and would type in - you're in for a looonng hold time if you choose this method. That's one of the theories behind Atom - they will push names towards buyers that they think fit the buyers criteria. But of course the marketplace is competitive so, ymmv.

My takeaway is brandable marketplaces work - for brandables.

Good information. My domains are almost all two word generic .coms, that describe commercial products. Most priced $1500-$7500. I may set up an Atom account and give them a try. Thanks

 

[kor]

Appraisal tool has started to work very problematically lately.

It also makes very high and inconsistent suggestions for hyphenated domains.

 

[silentg]

https://twitter.com/x/status/1912297411973673046

 

[Future Sensors]

My Business Is Intentionally Unprofitable. Here’s Why.

We could be profitable whenever we choose to, but we’re choosing to invest in marketing first instead of prioritizing short-term profits.

EXPERT OPINION BY DARPAN MUNJAL, CEO AND FOUNDER, ATOM @DARPANMUNJAL

Full article:

https://www.inc.com/darpan-munjal/my-business-is-intentionally-unprofitable-heres-why/91173966

 

[URL Stream]

My Business Is Intentionally Unprofitable. Here’s Why.

We could be profitable whenever we choose to, but we’re choosing to invest in marketing first instead of prioritizing short-term profits.

EXPERT OPINION BY DARPAN MUNJAL, CEO AND FOUNDER, ATOM @DARPANMUNJAL

Full article:

https://www.inc.com/darpan-munjal/my-business-is-intentionally-unprofitable-heres-why/91173966

Thanks for sharing.

It's interesting to note, however, and this is an assumption, that most customers of @Atom are one-off and have no reason to return. Therefore, much of what he writes, based on his experiences, seemingly refers only to general brand recognition rather than building a loyal customer base as he implies. (Unless he's referring to retaining sellers not buyers

 

[DomainRecap]

I don't like purely volume-based charts like this, as there is no further correlation to other data (such as percentage of domains listed in each of the letter count ranges) and instead it probably links closely to the available supply of saleable domains.

After all 5-10 letters are the sweet-spot for domain sales, as there are a lot more of them (and at a lower price) than 3-4 character and these are far more attractive to buyers compared to 11-15+ letter names.

 

[NameGroove]

Show attachment 273922​

I don't like purely volume-based charts like this, as there is no further correlation to other data (such as percentage of domains listed in each of the letter count ranges) and instead it probably links closely to the available supply of saleable domains.

After all 5-10 letters are the sweet-spot for domain sales, as there are a lot more of them (and at a lower price) than 3-4 character and these are far more attractive to buyers compared to 11-15+ letter names.

I agree with you about this graph. I asked him about it and he, correctly, said causality runs the other way (demand shapes sales, not supply). While I agree demand is the primary driver of sales - if supply is such that there are very few items fs (e.g., in the 13+ category), or if supply is priced too high (e.g., in the 3-4L category), then they, by definition, would be a smaller portion of sales. It's still a helpful graph as it reminds us length is important but it would be more informative if he overlaid supply on it.

https://twitter.com/x/status/1912311606005923926

From my own experience I am sure that supply is limited as length increases. Perhaps his graph is why. Since Atom saw that as length rises, demand drops, they purposefully keep supply stock higher in the 5-10L category.

https://twitter.com/x/status/1895523560590061812

 

[DomainRecap]

I agree with you about this graph. I asked him about it and he, correctly, said causality runs the other way (demand shapes sales, not supply).

His statement is simply not true at the 3-4 character level, as there are physically fewer combinations available, so there will always be more domains for sale at 5, 6 or 7 characters, than there are at 3 or 4, and as you said, the average price will be higher at 3-4 characters.

And this is a Sales Chart, not a Demand Chart, and demand is only one small factor so without a causal link to supply and price, it's kinda like me posting a sales graph stating that Preparation H is far more popular than the latest iPhone. "It's the newest fad!"

Plus, limited supply or scarcity (such as in the case of 3-letter .COMs) leads to higher demand and much higher prices, but significantly lower sales volume. Demand is actually higher on average for a 3-letter .COM compared to a 5-7 letter .COM, but supply is scarce and prices are very high, so not every company can afford it.

So while demand is a driver of sales, scarcity creates higher prices and limits sales volume.

 

[doidomnola]

Atom support claims Domain Insights Tool estimator is working properly again.

Things still seems off to me:
Baltic.now $40,500
Isle.now $40,500
Washington.now $40,500
Merry.now $40,500
Par.now $40,500
Baker.now $40,500
Gambler.now $40,500
Your.now $40,500
Anytime.now $40,500
Mandy.now $42,034
BeYou.now $33,000

The above are all available as of today. Some regular price and some premium. Have at 'em if you like any of them.