Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[End Game]

No, I think @DomainRecap is saying the best way to do a proper test is to change the NS to Atom's for a while so you're using their landers. It's only then that you could properly compare the past performance of AN/GD with that of Atom's.

That's what I figured. At this time, I don't want to switch name servers unless I went with Atom's top tier. But then you're locked into them for a period.

 

[enterscope]

Is there a way to see a list of all domains with buyer tracking price changes? Instead of having to click on each domain name and going to domain details?

 

[NorthernDomains]

Is there a way to see a list of all domains with buyer tracking price changes? Instead of having to click on each domain name and going to domain details?

Go to the Premium or Standard listings, then click on the tab section with the three dots. You'll find what you're looking for at the very bottom.

 

[likemike]

Anyone on here try their names on SEDO lately? I'm getting lots of traffic on some names pages I moved over there with their parked pages. Not sure how much of course is robots.

 

[DomainRecap]

Do you think it would be worth it to list Domains on Atom standard tier, even if their name servers aren't used?
I don't see how anyone would find the domain at that tier level. Thanks

Standard listings still show up in Atom search, albeit lower down in the list, but to be honest whenever you list at a marketplace but don't send your traffic there, the chances of getting a hit are very low. You're just covering all your bases and making sure some fraudster isn't listing your domains.

Most of the non-traffic offers I get are through their MLS network or someone who just wants to buy at a certain place (trust, already has an account and domains there, etc.), and I truly believe that "search traffic through the marketplace" is vastly overrated as a sales metric.

I've moved around a lot over the years, from GD to Uni to Sedo to Dan to Afternic to Atom (and probably some in-between) and each time 95% of my offers came from where I am forwarding traffic.

 

[likemike]

Thanks for the informative post Domain Recap! I wish you happy sales and many of them!

 

[lambo.com]

Atom appraisals are broken, they appear to have lost the data for TLD's taken

 

[End Game]

Standard listings still show up in Atom search, albeit lower down in the list, but to be honest whenever you list at a marketplace but don't send your traffic there, the chances of getting a hit are very low. You're just covering all your bases and making sure some fraudster isn't listing your domains.

Most of the non-traffic offers I get are through their MLS network or someone who just wants to buy at a certain place (trust, already has an account and domains there, etc.), and I truly believe that "search traffic through the marketplace" is vastly overrated as a sales metric.

I've moved around a lot over the years, from GD to Uni to Sedo to Dan to Afternic to Atom (and probably some in-between) and each time 95% of my offers came from where I am forwarding traffic.

Thanks for that valuable info.

 

[NameGroove]

Just learned some interesting information. @Atom.com please read

For buyers using credit cards:

• For an outright purchase of a premium listing, the maximum is $50,000, and the minimum is $100.
• For an installment plan, the maximum is $50,000, and the minimum is $500.
• For an outright purchase of a standard listing, the maximum is $5,000.
• Plus listings, even if accepted into Sapphire are considered Standard listings, with a $5,000 cc cap.
• In addition for ALL credit card payments (Premium, Plus, Sapphire, Standard) the buyer is charged a 3% processing fee for all transactions $2,500 or more

This creates certain issues.

1. One must strongly consider whether to price names above $4,854 for any Standard, Plus, or Sapphire listing (that is not Premium). The cc fee will push a $4,855 listing price over Atom's $5k limit, resulting in any cc purchase being declined. I would assume credit cards are easier for buyers (than wire transfers).
   1. This puts the seller in a tough position since a $4999 price results in a 25% commission whereas a $4,854 price results in 30% commission. However, the potential purchase friction may result in lower STR.
2. I realize these policies were probably initiated when there was only Standard vs Premium. With Standard at 7.5% commission, I can understand why Atom may not have wanted to "eat" the credit card processing fees and thus limited the spend amount to $5k. Of course the addition of the fee above $2,500 mitigates any loss. It seems to me when the surcharge was implemented the cap should've went up to match Premiums $50k cap.
3. Further, Plus & Sapphire incur 15% commissions and especially for non Premium Sapphire we're talking about exemplary dictionary terms that likely command >$5k. The current policy severely limits credit card usage among these names and creates an unnecessary hurdle point to purchase.
4. From a buyers perspective why can they use a credit card for this $10k name but not for that $10k name? Same platform, same seller, etc. Creates a weird environment for them. Imagine being told on Amazon you can pay with cc for these items but not for those items. Weird no?

May I suggest a rethink re the credit card caps and surcharges?

In the interim, I'm off to modify my prices that are somewhat near $4,854 to at or below $4,854. I'll just have to risk the extra 5% commission to ensure the least hurdle points for the buyer.

 

[DomainRecap]

• For an outright purchase of a standard (or Plus) listing, the maximum is $5,000.

Now this I did not know, and it's quite strange to have extremely small limits like this, especially as there is already a surcharge above $2500.

 

[silentg]

https://twitter.com/x/status/1926288420738863446

 

[NameFinest]

Now this I did not know, and it's quite strange to have extremely small limits like this, especially as there is already a surcharge above $2500.

I don't understand either

 

[Dane]

Show attachment 276124

https://twitter.com/x/status/1926288420738863446

I'm confused about this. The email I received from Atom says "We recommend avoiding direct outreach to these companies, as it could create potential trademark issues." So if we shouldn't reach out to them, what should we do with these Crunchbase matches that Atom has found for us?

Anyone know?

 

[love4ever]

I'm confused about this. The email I received from Atom says "We recommend avoiding direct outreach to these companies, as it could create potential trademark issues." So if we shouldn't reach out to them, what should we do with these Crunchbase matches that Atom has found for us?

Anyone know?

They mean keep the domain listed with us and stay motivated & optimistic for a possible sale may happen in the future .

.

 

[DomainRecap]

I'm confused about this. The email I received from Atom says "We recommend avoiding direct outreach to these companies, as it could create potential trademark issues." So if we shouldn't reach out to them, what should we do with these Crunchbase matches that Atom has found for us?

Anyone know?

I would assume Atom would want to you transfer the ones that aren't already Premium listings, over to Premium.

 

[DomainRecap]

I don't understand either

This is one of those things you read and you get a strange feeling in the pit of your stomach.

 

[Dane]

They mean keep the domain listed with us and stay motivated & optimistic for a possible sale may happen in the future .

I would assume Atom would want to you transfer the ones that aren't already Premium listings, over to Premium.

Hmm. I'm not sure I get it. They're clearly making a point of promoting this "AI Crunchbase matches" thing.

The email from them says "Our upgraded AI will continue scanning and keep you informed as new opportunities emerge." I'm just not sure what the "opportunity" is, exactly.

 

[Future Sensors]

I'm confused about this. The email I received from Atom says "We recommend avoiding direct outreach to these companies, as it could create potential trademark issues." So if we shouldn't reach out to them, what should we do with these Crunchbase matches that Atom has found for us?

Anyone know?

With BIN landers, you can rethink pricing, and descriptions. It can be useful during negotiations, too.

 

[Gabriel360]

Hmm. I'm not sure I get it. They're clearly making a point of promoting this "AI Crunchbase matches" thing.

The email from them says "Our upgraded AI will continue scanning and keep you informed as new opportunities emerge." I'm just not sure what the "opportunity" is, exactly.

The CrunnchBase stuff is not supposed to be a smoking gun that guarantees a sure or quicker sale.

It's supposed to be one of the many marginal factors you take into consideration when making decisions about your domain name.

For instance, whether to renew a domain name. I NEVER check CrunchBase when acquiring or renewing a domain name. But I'd definitely renew a domain name if I learned that a company listed on CrunchBase recently started to use it.

It'll be one of the easiest decision I've ever made about a domain name.

Also, it can help with pricing. If you see a domain name you own listed as a company on CrunchBase and have raised significant amounts of funding, it'll help you get the best price for your domain names and prevent a situation like the owner of PayRewards.com and his deal with Pay.com.au.

Overall, it's nothing spectacular. It's just another data point in your decision making.

 

[Dane]

The CrunnchBase stuff is not supposed to be a smoking gun that guarantees a sure or quicker sale.

It's supposed to be one of the many marginal factors you take into consideration when making decisions about your domain name.

For instance, whether to renew a domain name. I NEVER check CrunchBase when acquiring or renewing a domain name. But I'd definitely renew a domain name if I learned that a company listed on CrunchBase recently started to use it.

It'll be one of the easiest decision I've ever made about a domain name.

Also, it can help with pricing. If you see a domain name you own listed as a company on CrunchBase and have raised significant amounts of funding, it'll help you get the best price for your domain names and prevent a situation like the owner of PayRewards.com and his deal with Pay.com.au.

Overall, it's nothing spectacular. It's just another data point in your decision making.

I see. Thanks.