Addaction, an addiction and mental health charity, has rebranded as We Are With You (With You for short).
Along with the name change, a new word-mark, color palette and visual identity has been established by design consultancy Touch.
The London-based charity was founded over 50 years ago and runs 80 services across England and Scotland to help those with addiction issues achieve their goals.
Martin Naylor, founder of Edinburgh-based Touch, says that the new branding is “bold, friendly and human.”
Over the course of 18 months, With You with its target audience, staff and volunteers in a research process. Touch was brought in for the last nine months.
Research showed that the organisation’s previous name, Addaction, was sometimes a barrier to people seeking help.
After exploring a few name options, the favourite emerged: We are With You. “It’s simple, memorable and perfectly conveys a human approach,” Naylor adds.
read more (design week uk)
Along with the name change, a new word-mark, color palette and visual identity has been established by design consultancy Touch.
The London-based charity was founded over 50 years ago and runs 80 services across England and Scotland to help those with addiction issues achieve their goals.
Martin Naylor, founder of Edinburgh-based Touch, says that the new branding is “bold, friendly and human.”
Over the course of 18 months, With You with its target audience, staff and volunteers in a research process. Touch was brought in for the last nine months.
Research showed that the organisation’s previous name, Addaction, was sometimes a barrier to people seeking help.
After exploring a few name options, the favourite emerged: We are With You. “It’s simple, memorable and perfectly conveys a human approach,” Naylor adds.
read more (design week uk)
