The real question is whether these registrars/owners/controllersOfNames(addresses) are going to be successful in implementing their new business model, which appears to be charging RENT for a "Premium" name(address), just like bricks&mortar landlords do. (The mindset of landlords is way wrong. "We are not overbuilt. We are under demolished." The marketplace is going to demolish this incorrect mindset.) As a developer, I will ALWAYS find something cute rather than pay thru the nose. And Corporations are done being "blackmailed" by a "wise guy name industry". The value of a name accrues to the efforts of those who design, build, promote, etc. True about any " Brand". (I want to acquire "Creamette" ...)