1 Click Landers vs 2 Click Landers

[yes]

Does anyone have any real documented numbers showing that a 2 click lander converts better for advertisers or is it merely a perception thing?

Do you know of a network that had released their findings?

 

[SebastianJu]

Donny, the CEO from Parked.com, said some weeks ago in the parked.com-Thread that 2-clickers perform better. They have a lower CTR than 1-Click but higher Revenue for clicks. But the difference isnt big...

Greetings!
Sebastian

 

[matt_bodis]

It depends on many factors.

Usually 1-click landers have a worser conversion rate, so domain parking companies and other publisher networks are then smart-priced. The question is, will the gain in CTR be worth the drop in average CPC (smart-pricing).

Also, specific domains usually do better on 1-click in terms of CTR, than 2-click. And vice-versa.