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  1. Bob Hawkes

    interviews An Interview with Sten Lillieström: Part 2 Creating Effective Brand Names

    Sten Lillieström challenged some common assumptions about domain names and brands in the first part of the interview. This week, I ask him questions around the theme of how to create an effective and distinctive brand name. Creating A Great Name Let’s focus on how to create a great brand...
  2. Bob Hawkes

    interviews An Interview with Sten Lillieström: Part 2 Creating Effective Brand Names

    Sten Lillieström challenged some common assumptions about domain names and brands in the first part of the interview. This week, I ask him questions around the theme of how to create an effective and distinctive brand name. Creating A Great Name Let’s focus on how to create a great brand...
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