Sten Lillieström challenged some common assumptions about domain names and brands in the first part of the interview. This week, I ask him questions around the theme of how to create an effective and distinctive brand name.
Creating A Great Name
Let’s focus on how to create a great brand...
Sten Lillieström challenged some common assumptions about domain names and brands in the first part of the interview. This week, I ask him questions around the theme of how to create an effective and distinctive brand name.
Creating A Great Name
Let’s focus on how to create a great brand...