What does that extra 's' in your domain do?
Well here are some of the actual cases:
Essential.com sold for $250,000 while Essentials.com for $32,000.
DataCenter.com sold for $500,000 while DataCenters.com for $190,000.
Ride.com sold for $325,000 while Rides.com for $120,000.
Estate.com sold...