branding

For the most part, the biggest concern for companies in sharing a name with another business is the availability of trademark protections, and the related risk of consumer confusion (and the impact that can have on building a successful brand. There are also routinely concerns about whether they...

Nick Kolenda writes some great guides. His guide on brand names is one worth reading and downloading. If you plan to read it, allot yourself some time, it’s 15,167 words. The guide is broken down into 4 sections STEP 1: Choose the Correct Type of Name STEP 2: Identify Meaningful Phonemes STEP 3...

Nick Kolenda writes some great guides. His guide on brand names is one worth reading and downloading. If you plan to read it, allot yourself some time, it’s 15,167 words. The guide is broken down into 4 sections STEP 1: Choose the Correct Type of Name STEP 2: Identify Meaningful Phonemes STEP 3...

Article by Grant Polachek (Director at SquadHelp) Picture this: you’ve captured lightning in a bottle and come up with an idea for an amazing new business. You want to represent this idea as the brilliant innovation that it is, so you painstakingly outline every aspect of your brand. Everything...

Article by Grant Polachek (Director at SquadHelp) Picture this: you’ve captured lightning in a bottle and come up with an idea for an amazing new business. You want to represent this idea as the brilliant innovation that it is, so you painstakingly outline every aspect of your brand. Everything...

Catching up reading a few Forbes articles, I stumbled upon a guest post from the CEO of Ideasicle.com, Will Burns. Burns shared an article written by one of his resident naming experts, Alexandra Watkins, about the challenges of naming a company. In the article, Alexandra provides 3 insights...

Catching up reading a few Forbes articles, I stumbled upon a guest post from the CEO of Ideasicle.com, Will Burns. Burns shared an article written by one of his resident naming experts, Alexandra Watkins, about the challenges of naming a company. In the article, Alexandra provides 3 insights...

I am sorry that you feel that questioning a sale is bullying and/or sexist. Sincere apologies for posting to a discussion that you felt personally attacked. It was never my intention to cause hurt. Again, my apologies.

https://domaininvesting.com/kate-buckley-responds-to-allegations-made-on-namepros/ I don't do bullies. #buckleymedia #integrity #ethics #professionalism #domains #branding

Hello everyone, Just came across this excellent tweet by Rick Schwartz regarding the concept of Make an Offer which is quite prevalent in the domain industry. https://twitter.com/DomainKing/status/1185881107608289280?s=19 I have personally never been a fan of "Make an Offer" option, as I am...

Hello everyone, Just came across this excellent tweet by Rick Schwartz regarding the concept of Make an Offer which is quite prevalent in the domain industry. https://twitter.com/DomainKing/status/1185881107608289280?s=19 I have personally never been a fan of "Make an Offer" option, as I am...

There has recently been some extensive discussion about a Domain Microfinance program. Related to this, there has been an invitation to submit brand names for a charitable entity that I have referred to as the "Goodwill of Domains" where domains, as well as potentially other digital assets, are...

There has recently been some extensive discussion about a Domain Microfinance program. Related to this, there has been an invitation to submit brand names for a charitable entity that I have referred to as the "Goodwill of Domains" where domains, as well as potentially other digital assets, are...

Over the weekend, Epik acquired a very interesting set of courses from Troy Rushton. You can get a sense of the content here: https://learn.domainflippa.com/ The plan is to open up all the courses -- they will be free. In many parts of the world, even a $49 tuition is unaffordable. So, we...

Over the weekend, Epik acquired a very interesting set of courses from Troy Rushton. You can get a sense of the content here: https://learn.domainflippa.com/ The plan is to open up all the courses -- they will be free. In many parts of the world, even a $49 tuition is unaffordable. So, we...

I read an article last night that gave an inside look at how the online insurance company Policy Genius got their name. The company founder started out with Know It Owl, explaining, “We thought it was a clever play on the term know-it-all.” The article went on to explain that when they started...

I read an article last night that gave an inside look at how the online insurance company Policy Genius got their name. The company founder started out with Know It Owl, explaining, “We thought it was a clever play on the term know-it-all.” The article went on to explain that when they started...

The premium domain name July.com recently changed hands. While no price has yet been disclosed, I speculate that this is probably a six-figure sale. The domain name is already in use by the Australian travel products firm July, redirecting to their GetJuly.com site. The company had already been...

The premium domain name July.com recently changed hands. While no price has yet been disclosed, I speculate that this is probably a six-figure sale. The domain name is already in use by the Australian travel products firm July, redirecting to their GetJuly.com site. The company had already been...

I've not noticed much interest in web based media brands or possibilities on here. Is that just a matter of personal preference or do you think the challenges with monetizing play a role?