For the most part, the biggest concern for companies in sharing a name with another business is the availability of trademark protections, and the related risk of consumer confusion (and the impact that can have on building a successful brand. There are also routinely concerns about whether they will be able to get their hands on the respective domain names and social media handles.
There is, of course, another risk that comes with co-operating in the market with a brand – or brands – that have the same name: assuming some of the fall-out when your unaffiliated but same-named counterpart finds itself into a heap of media-covered trouble. This is, to an extent, what was demonstrated this week thanks to the Iowa Democratic Party’s app-of-choice.
read more (the fashion law)
There is, of course, another risk that comes with co-operating in the market with a brand – or brands – that have the same name: assuming some of the fall-out when your unaffiliated but same-named counterpart finds itself into a heap of media-covered trouble. This is, to an extent, what was demonstrated this week thanks to the Iowa Democratic Party’s app-of-choice.
read more (the fashion law)
