NamesCon2020
Bob Hawkes

Premium Domain Name July.com Changes Hands

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By Bob Hawkes, Sep 18, 2019
  1. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    The premium domain name July.com recently changed hands. While no price has yet been disclosed, I speculate that this is probably a six-figure sale. The domain name is already in use by the Australian travel products firm July, redirecting to their GetJuly.com site. The company had already been using simply July on social media, and their home page branding is now showing just July as well.

    Seller

    Whois history using DomainIQ research tools indicates the domain name was created on Dec 14, 1995. While more recent records are under privacy, it would appear that the domain name has been held by Future Media Architects at least since 2003.

    James Iles included July.com in his NamePros blog post on 10 premium domain names held by Future Media Architects. It has been estimated that Future Media Architects hold perhaps as many as 100,000 domain names, even after a number of sales in recent years.

    Whois records for July.com show the most recent change dated Sept 16, 2019.

    Likely Price

    There is no record in the NameBio database of this sale, or any other previous ones, for the domain name July.com. In fact, there are very few publicly-disclosed sales of month-based domain names. October.com sold for $12,000 back in 2006, but undoubtedly a summer month currently has a much higher worth.

    The domain name July.com was listed for sale on the Uniregistry Market, although the for-sale page is now removed.

    Uniregistry recently began to disclose a selection of top sales on a weekly basis. If a price is subsequently disclosed for the July.com domain name sale, this article will be updated. Uniregistry also report sales on an annual basis, with $50.1 million in sales during 2018.

    I would predict that July.com sold for something in the low to mid six-figure range. Here is a list of the 109 .com domain names of length four letters or more that sold during the past three years in the price range $100,000 to $900,000. It seems to me that July.com is of similar quality to many of these domain names.

    According to dofo the exact name July is registered in 106 extensions with 33 of them for sale, including .net, .org, .info, .us and .de. Most of the domain names for sale are listed as make offer, but the .co has a buy-it-now price in the low six-figures, while both the .ai and .io are asking fixed prices in the five-figure range.

    Surprisingly the exact name July has only five recorded sales in the NameBio database, with the highest being just $1174 in the .top extension for a sale made in 2018.

    July Company

    The July company brands around the idea of products and services that allow you to focus on travel while your possessions are securely transported. They describe their goal in the following way.
    The company is quite new, having been launched by founders Athan Didaskalou and Richard Li in the second half of 2018, and only having begun shipping products in 2019. They sell direct to consumers, shipping worldwide from their Australia site. They have physical presences in Australia and Singapore.

    Consistent with their strong emphasis on elegant product design, the company has now moved from the domain name GetJuly to a far more elegant domain name, simply July.com.

    Modern branding tries to avoid boxing the company into a narrow product line, allowing for future expansion into new product lines. There is no doubt that July fits this model, and the premium domain acquisition is a bold, but smart, move for a recently opened business.

    Others Who Could Have Used Name

    While we know the purchaser for July.com, several other businesses could have potentially benefited from an upgrade to the domain name. These include Studio July , July Services , Plastic Free July among many others.

    With national celebrations that month in a number of countries, and July also being the most common vacation month in the northern hemisphere, the name would have been ideal for a travel services company.

    Your Thoughts

    Why not let us know what you think about this sale in the replies section of this thread?
    • What do you think about the acquisition?
    • What is in your opinion the probable selling price?
    • Do you like July as a brand name?
    • Do you think this sale will spur other major sales of month-based domain names?
    • What month of the year do you think has highest worth as a domain name?
    • Do you hold some months as domain names?

    Thanks to @James Iles who pointed out that July.com recently changed hands.
     
    Last edited: Sep 18, 2019
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. Bob Hawkes

    About The Author — Bob Hawkes

    Domain analyst, writer and educator, with particular interests in domain name phrases and non-business uses for domain names. I am a risk averse domain investor who only invests modest amounts in a variety of extensions and niches. Don't hesitate to contact me - I like to help!

    This is Bob Hawkes's 8th blog post on NamePros. View all blog posts

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  5. Comments (26)

  6. The Durfer

    The Durfer Upgraded Member Blue Account VIP

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  7. Kpett

    Kpett Established Member

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  8. Internet.Domains

    Internet.Domains Top Member VIP

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    Something about the month of July. Kids are playing. The rivers are flowing. The mountains are popping with wildflowers and the beaches are pumping glassy waves. July makes for a great brand.
     
  9. BradWilson

    BradWilson Upgraded Member Gold Account

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    Interesting timing on this post ha

    Just today I snagged an expired July domain.
     
  10. Kassey Lee

    Kassey Lee 域名世界 VIP

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    Natural upgrade from a subpar domain to its brand-matching domain. The price really depends on how badly the company wanted it and how much it could afford.
     
  11. Trader247

    Trader247 VR is Internet2.0 Gold Account

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    TY.
    Anything under $500,000 (USD) is a steal for this name. All positive, in every aspect and its short, memorable and so unique.

    Imagine being at a party or some social setting, telling people you work for a company called 'July' then watching some smirk, giggle only to find out you run July.com bahahaha.

    With a name like that you don't open doors to opportunities, you kick em through like JCVD. Great name!
     
  12. FolioTeam

    FolioTeam Top Member VIP

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  13. Kassey Lee

    Kassey Lee 域名世界 VIP

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  14. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    Thanks for letting me know! My son in law is from China, I must get him to help me see what it says!
    Bob
     
  15. BradWilson

    BradWilson Upgraded Member Gold Account

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    Congrats maybe they think you're Warren Buffett because he now thinks domains are the best investment :)

    Just kidding but yes I think you do look like him.
     
  16. briguy

    briguy Guru In Remission! VIP ★★★★★★★★★★

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    I like July as a brandable name mainly because it the best month in Canada, one of the summer months that I look forward too..very positive!
     
  17. Sheogorath

    Sheogorath Top Member VIP

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    Thanks for the news :)
    Yes, July.com is definitely a great domain.
    I wouldn't be surprised if it was sold for as high as low 7 figures USD, about $1M-$2M.
     
  18. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    I hope he does not read this :xf.eek:. as who would want to look like me :yuck:.? I can assure you in any case that my investment portfolio does not look at all like his! :xf.frown: But thanks for something I never heard before.

    So in the news in China and a look alike to Warren Buffett, it has been a pretty incredible day and it is not yet 9 am here.

    Have a nice day everyone, thinking about July in September!

    Bob
     
    Last edited: Sep 19, 2019
  19. FolioTeam

    FolioTeam Top Member VIP

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    I agree. The only similar name that I might like better is June.com
     
  20. wwwweb

    wwwweb Top Member VIP ★★★★★★★★★★

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    Doesn't Uniregistry handle FMA's sales? Wouldn't July make the Top 20 list, unless they kept it under wraps.
     
  21. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    Yes they have, I believe, about 10,000 names at Uniregistry (maybe 10% of entire FMA portfolio). That is why I wrote in the article:
    I am hoping we will learn the price and it is only because the transfer just happened literally several days ago that we do not yet, or possibly the July company is waiting for an official announcement (I follow them on social media and they have not yet announced the change even though they are using the new name). Of course, it is possibly under NDA, as you suggest, in which case we may never know.

    Bob
     
    Last edited: Sep 19, 2019
  22. sharastar

    sharastar Established Member

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    Again Great one Thank You @Bob Hawkes .

    I bet it would be nearly 6 figures end or would be 7 figures but who knows till it's reported.

    Thank You again and Congratulations @Bob Hawkes for being a Warren Buffet of Domain Investing and helping us with solid news articles.
     
  23. falez

    falez Established Member

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    Albeit you likely already know this, just wanted to point out that July is only a summer month in the northern hemisphere.
     
  24. maxtra

    maxtra Let's make a deal Gold Account VIP

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  25. poweredbyme

    poweredbyme Democrat.win VIP

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    It has a limited use.
    There are 12 months and more 4L months, june and even a 3L, may.
    For me, anything above 350k would be excess for it.
     
    Last edited: Sep 21, 2019
  26. Domain Shane

    Domain Shane Top Member DSAD.com Staff PRO ICA Member VIP ★★★★★★★★★★

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    Obviously not a good as a dot com but Travis and I own July.org which we bought last year. We may or may not have bought the dot com but to squash the rumors I can tell you that we did not, only the .org :)
     
  27. Ali Adil

    Ali Adil Established Member

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  28. Domains@ddict

    [email protected] Established Member

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  29. Crypto King

    Crypto King Cola.com - iyaz.com - Peculium.com - BVMI.com VIP

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    This makes me want to go on holiday, currently looking at a miserable grey sky in England.

    Anyway great name and if it is low 6 figures, I'd say it is a bargain. Do keep us informed of the price if you find out!
     
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