Agreed, but don't you think we have too many DN's and Brand names and all, why not go differently like sedo or dan, something different .. totally out of the box .. the seller / buyer market has their own space when it comes, if I am a buyer and a seller, it doesn't matter if names are being sold on any platform, i will go there and the best is word of mouth.
I own a name: Namk (.com) and I was thinking to develop something on it, just a thought process for a long time now, it's a different name for everyone to pronounce, but that's out of the box thinking, 4 characters, 75% towards the target just the "K" made it different and that's how it will make a reaction.
In my opinion, BrandPencil is good but still, my opinion is to go a little different.