No. It is not.
On the list of "Top Ten Common Annoyances Of Namepros" is the fact that people can access and look things up in databases, but generally don't have any idea of how to understand the data which they retrieve.
"The Mens Jewelry Store" is not a trademark. And it is also not a trademark if you spell "Jewelry" wrong.
I'm going to guess you looked at this, in the USPTO database:
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Word Mark THE MEN'S JEWELRY STORE
Translations The non-Latin characters in the mark transliterate to ' and this means apostrophe in English.
Goods and Services IC 014. US 002 027 028 050. G & S: Jewelry. FIRST USE: 20091124. FIRST USE IN COMMERCE: 20100220
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 88366573
Filing Date April 1, 2019
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Bonner, Dawn DBA The Men's Jewelry Store Bonner, Dawn US Citizen Whitney, Daniel US Citizen SOLE PROPRIETORSHIP CALIFORNIA 552 Silverado Circle FAIRFIELD CALIFORNIA 94534
(APPLICANT) Whitney, Daniel DBA The Men's Jewelry Store Bonner, Dawn US Citizen Whitney, Daniel US Citizen SOLE PROPRIETORSHIP CALIFORNIA 552 Silverado Circle FAIRFIELD CALIFORNIA 94534
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
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That's not a registered trademark. That is a pending application which was filed by a couple of idiots on April Fool's Day.
One of the things you might notice is that there is NO REGISTRATION NUMBER, and that there is also no way on God's green earth that an application filed on April 1, 2019, has resulted in a registered mark. The USPTO doesn't work that fast.
And, please, don't take it personally, but the amount of pure misinformation that gets traded as fact in this forum is truly depressing.
THE USPTO DATABASE INCLUDES PENDING APPLICATIONS, REFUSED APPLICATIONS, AND THINGS WHICH WILL
NEVER BE REGISTERED MARKS.
Going a step further, if you look things up in the USPTO TESS database, you will notice a little button above each record labeled "TSDR". That button takes you to the full file record of an application. Clicking on that button takes you here:
http://tsdr.uspto.gov/#caseNumber=88366573&caseType=SERIAL_NO&searchType=statusSearch
Wherein it is helpfully noted:
"A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. "
Gee, the USPTO issued an initial refusal of the application.
I wonder why? I mean, for what possible reason would the USPTO refuse an application for "THE MEN'S JEWELRY STORE" for the goods of "jewelry"?
Golly, what a mystery.
Well, the mystery is solved by clicking on the "Documents" tab on that page to which I've linked above, wherein you will find:
http://tsdr.uspto.gov/documentviewer?caseId=sn88366573&docId=OOA20190617145708#docIndex=1&page=1
Registration is refused because the applied-for mark merely describes a feature of applicant’s goods and/or services. Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
...
Applicant applies the mark “The Men’s Jewelry Store” to goods in the nature of jewelry. The term MEN’S in the mark identifies the user of the services as well as a key characteristic of the goods, namely, jewelry for men. See attached evidence. The term “Jewelry Store” is the generic name for the provider of the goods because jewelry is purchased at jewelry stores. Finally, adding the term “the” to a descriptive or generic term generally does not add any source-indicating significance or otherwise affect the term’s descriptiveness or genericness.
...
In addition to being merely descriptive, the mark appears to be generic.
Reading on in that action, you will also find out that the idiots who filed the application also didn't submit a competent specimen of use, and additionally failed to properly identify the type of entity claiming ownership of the mark.
In short, this application is not a registered trademark. It is not a trademark of any kind. It is a stupid refused application for a generic term, filed by a pair of nitwits who don't have any idea what they are doing. The USPTO has refused the application, and this application will live for at least the six month period the applicants have to respond to the action which says, in so many words, "You people aren't very bright."
So, no, your problem is not that you don't understand that generic terms do not function as trademarks. You seem to understand that just fine.
Your problem is your belief that this recently-filed, pending, and refused application "is a trademark".