Thanks for all your advice.
I went ahead and am now using Webposition Gold. It has done a great job making sure that my page content is optimized correctly and without using so called "tricks" that can get you black balled from a search engine.
For those of you still looking for quick answers, I can tell you that there are none. It takes lots of hard work and resources to correctly optimize your web pages.
The book, Search Engine Visibility by Shari Thurow is another excellent resource for people who are willing to roll their sleeves up and really get the job done. This book is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing, and creating a website primarily for your site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites.
This book also teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
Using a search engine keyword suggestion tool to help find keywords that will produce results is also a must.
http://inventory.overture.com This tool will find related keyword phase searches and tell you how many times it was used to search the web.
Good Keywords is another free Windows software for finding the perfect set of keywords for your web pages. Knowing the right keywords to target is very important because your site should provide what people are searching for.
http://www.goodkeywords.com/
And last but not least, check your current traffic statistics and note what traffic you are already receiving and under what keywords. If you’re not getting the traffic you think you should then revisit your page content, run it through the Webposition Gold software and make any suggested changes. If all looks good here, then you might want to start looking for new keywords.
Thanks Again!