There's my personal opinion, my professional opinion and then what actually works.
There are endless executives at endless numbers of deep pocketed companies enamoured with new technology that just the thought of being innovative gets them all excited to spend their money. If you're a digital media service provider working with companies then executives will love to hear all about your magical mystical innovative new ways to do things, regardless of whether or not they work. For that reason, I think it's totally understandable why a consultant type would be heavily invested in pitching new technology.
My personal opinion is I hate all this LLM slop with every fiber of my being. I grew up on the internet, I became the person I am on the internet, I spent almost 2 decades absorbing every last drop of humanity I could through the internet. Real human experiences, real human words, from incoherent ramblings to beautiful prose. And even just the structure of the text mattered, I learned that French people put spaces before exclamation marks, I learned that American versions of words have z instead of s, I learned that so much is said by the words not written. LLMs have stolen the humanity from the internet.
I also viscerally hate the way LLMs speak. The LLMisms that seep through the screen. "You're absolutely right" "load-bearing" "reality check". So, so nauseating. The computer doesn't have a personality, a soul, any insight, it is just a bunch of math generating words. Why is it pretending to be human? And they stole em-dashes!
Now imagine you're a busy business person. You receive an email, the 100th of the day. And you read the first few words, instantly, you recognise it is written by an LLM. A human couldn't even be bothered to put finger to keyboard and write something they really believed in... so why are you going to waste your precious time reading whatever this email is? Skip.
The imperfect, messy, incoherent garbage that humans produce is everything that people want and need. Sales is, after all, about people. Using LLMs for sales outreach is abandoning everything we know about sales.
I don't know how long you have been using forums personally, whether you've been online since before me, or NamePros is your first, but what forums used to be, I miss it every day. Outside the box writing experiences have stolen the internet's humanity, everything that made me who I am today, and I grieve for the every future generation who has been robbed of the opportunity. I don't think it's possible to put into words just how much the internet has changed since the introduction of LLMs.
Anyway I could write about this for hours. I'll stop here.
edit: one final thought. I genuinely believe LLMs are one of the greatest dangers facing humanity. Not because of Anthropic's scaremongering about robots rising up and taking over the world, or escaping their sandboxes, none of that is of concern to me, it's fantasist junk, the real problem is LLMs have robbed people of the human experience. Speaking to an LLM is worse than brain rot, it is poison. I think they're fine to be used as a glorified search engine, but to use them for thinking, to use them for writing, it is a crime against oneself.
Allowing children to use LLMs is, I seriously believe, the biggest risk modern parents take, even worse than the brainrot of TikTok etc. LLMs are an incredible invention, the technology is beyond what I imagined possible, it is genius, it is a marvel, and used in this way it is an awful poison.
